"Lone ranger" seems to be its debut weekend riding into the sunset.
Western Disney star Armie hammer as the nominal characters and Johnny Depp as the support, support for more than 3 to 1 gm "despicable me 2", which opened on Wednesday. Animated sequel to collect $59900000, so far, ticket sales, and the "lone ranger" earn a paltry $19500000.
Although Disney may to reverse on the basis of other strong products in this summer, including pixar's "monster" and the miracle of "iron man 3," masked men in the poor box office performance may spell trouble Depp and end entirely, for any hope solo franchise.
"This is a done," said Stuart oldham, editor of industry trade website Variety.com. "You won't see another lone ranger after this movie."
Disney is a huge disappointment, media and entertainment Wedge Partners analyst Martin Pyykkonen said. Although this movie has set up a sequel, "it is obvious, and even do not intend to cover production costs are close to," the analysts said.
Years of brewing, "the lone ranger", closed for several weeks in 2011, as rising costs still ended in the range of $25 billion.
Bad reviews of movies, may be led to low ticket sales. The Chicago sun-times film critic Richard Roeper says it is "junk" fancy, and AP jack coyle said, "two and a half hours of spectacle in the end, exhausted the wreckage waste dump collapsed.
"Lone ranger", alas, a runaway train, "coyle said.
Big producers in the VIP brooke, hammer, director gore, Penn and Depp, star cooperation, profit in the first three of the Caribbean "movie" stolen, this is a serious mistake. Depp take hold well, has been more disadvantage captain jack in the face of lacquer.
(the studio thought), if we have Johnny Depp, we transfer him to another funny hat, and called for his support, support, we will be sure, but it also not line, say: "gene, del bridge," the authors create blockbuster. "
Part of the problem, he said, the children almost have no familiar lone ranger, because they are in 2 "despicable me" and animation characters with last week's first film, "monster university".
"Children really needs to be loner," he said. "On the contrary, they were introduced to grace in the marketing."
The failure of the "lone ranger" could affect the studio to decide what a green light to go forward, rather than merely at Disney.
Pyykkonen said: "from the perspective of the film industry, when you peel an onion, you will not take big risks, a big-budget movie, not a mature franchise, especially in other recent bomb, including the" John carter ", "battleship" and "after the earth. "
Oldham said: "this is how to return a responsibility, to take a blow is the creativity in Hollywood,". "You will see more after the sequels and remakes the large bombs."
Pyykkonen said, perhaps in the future of the mature "pirates" specializes in question.
"There may be some head scratching at Disney studios houses," he said. ", "we have had several in a row here, didn't win at the box office, we really want to do a" pirates "5? "



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