Chevrolet Malibu, also ran in the popular mid-size car, showing a rapid transformation last Friday, is expected to address criticism of its bland styling and performance of the so-so.
General Motors Corp. will launch the updated news conference in Detroit. Experts expect to see a more modern-looking car, there are some additional rear seat legroom.
Rapid transformation after only one year, the current version of the Malibu reach U.S. showrooms. But in mid-sized car, the largest U.S. auto market one, Malibu looks old when compared to the new version of the Ford Fusion and Honda Accord. Gas mileage demonstration base, an important selling point, also behind the best performing sector.
Therefore, Malibu sales were down 12 percent through April, while sales rose 25% Fusion, Accord sales have risen more than 26 percent.
Detroit carmakers have to make the change, once it became clear that in the styling, performance or gas mileage integration, leading Accord and Nissan Altima, said Larry Dominique, Nissan's product planning, the former chief executive who is now Executive Vice President of TrueCar. COM car pricing website.
Dominic said: "This is too important a part, without competitive."
So far this year, Chevrolet has sold about 71,000 Malibus. However, Ford has sold more than 107,000 Americans have bought convergence and nearly 122,000 Agreement.
Typically, car manufacturers wait for about three years update radical redesign taking place every five years. But faster, renovation became necessary, because in many areas of the U.S. market competition. Dominic said, Toyota, for example, to postpone launch revamped Camry midsize sedan last year to make a change, due to competition, Honda redo its compact Civic just 18 months after it came out.
Dominique said that through the redo Malibu, General Motors may avoid heavy on the car, you can spend millions of dollars discount. "If you do not do this now, you've got a big problem for four years," he said.
GM previously Malibu base price cut between $ 300 to $ 770, depending on the model, in order to stimulate sales. This limited success.
Malibu basic version, automatic transmission and 2.5-liter four-cylinder engine, get the United Cities and highway driving, the figure is respectable mid-sized cars a few years ago, an estimated 26 miles per gallon. But to get the base Altima estimated 31 miles, and the Accord got 30. General Motors said it would not release the gas mileage or other details, revamped Malibu until Friday morning.
Dominic said the plus side, the transformation that General Motors is a more sensitive companies, rather than bankruptcy proceedings in 2009.
Dominique said that several years ago, General Motors will keep its factories running without change, and car rental companies sell more and increase discounts.
"I think this is the new General Motors Company's instructions, to respond to market competitiveness and improved quickly," he said.
 
 



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