Apple raised the price, ipad and iPod in Japan last Friday, becoming the latest and most compelling brands to join a growing number of foreign companies require consumers to pay more for the Japanese yen weakened squeezed revenues.
Japanese yen against the U.S. dollar since mid-November has fallen more than 20%, the then opposition leader, Shinzo Abe (Shinzo Abe) prescribed dose of aggressive monetary easing policy, reversing years of consumer price deflation fighting sliding part of the strategy, to be called "Abenomics."
Bank of Japan, in a new Shinzo Abe supported the governor, in April launched a strong commitment to inject a burst stimulus of $ 1.4 trillion economy, in less than two years, in order to meet its commitment to achieve a 2% inflation rate at about two years.
The most obvious one foreign company in Japan, apple, ipad company's proposed price of up to 13,000 yen ($ 130) at a local store. 64 GB of the iPad will now cost 69,800 yen, 58,800 yen up the day before, an Apple store employee said. 128-gigabyte model will cost 79,800 yen and 66,800 yen comparison.
Apple also upgraded its iPod music player prices up to 6,000 yen and 8,000 yen its iPad mini.
Mobile network operator Softbank and KDDI, which provides iPhone and iPad in their stores, said they had not yet decided whether to require their customers to pay more.
By raising prices, a weak yen, apples adding luxury jewelry manufacturer Tiffany & Co., and even recently raised prices, sales grew 20% in Japan during the first quarter in local currency terms.
Recently, the German appliance manufacturer Miele raised the price of some products, such as a dishwasher, because the weaker yen. In Japan the largest foreign car company, Volkswagen AG (Volkswagen AG), this month also increased the recommended 14 models average price of 1.5%.
Pressure mounted on the Japanese companies to shift production overseas stronger yen, the imported products in domestic sales.
Speaking to investors on Thursday, Kazunori Takami, Panasonic's home appliance business head, said his company will have to consider the transfer of production of washing machines, and return to the domestic market and other appliances to Japan, if the yen rate against the U.S. dollar after the yen weakened to 105.
 



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