Manager Marissa Mayer, one of the executives of Google, will become the next CEO of Yahoo, making her one of the most outstanding women in Silicon Valley and the American Enterprise.
The appointment of Meyer, President, who is an employee at Google and on the 20th is one of the company's public face, is considered to be a surprising coup, Yahoo in recent years, efforts to attract first-rate talent in its battle like Google and Facebook competitors.
Ms. Meyer, 37 years old, has been responsible for the appearance and feel of Google's most popular products: the well-known simple white search page, Gmail, Google News and Google Images. Recently, the training, their first job at Google, including computer programming engineer, Ms. Meyer is responsible for the company's location and local services, including Google Maps, and supervision over 1000 product manager. She also sat on Google's operating committee, the small circle of senior management in a Google co-founder Larry Page and Sergey Brin's ear.
With her appointment as president and CEO of Yahoo, Meyer Ms. women join the short list to hold the top spot in Silicon Valley. Elite club, HP's chief executive Meg Whitman, and Virginia Rometty, IBM's head. Another Silicon Valley haute couture, Sandberg, Facebook's chief operating officer.
Meyer, President, Google's first female engineer, Yahoo's move is an opportunity to strengthen their own, and claimed a bigger stage. Female the Shi Maiye has been one of the most obvious and powerful search giant's executives often have to excavate the technical meetings and charming magazine spreads as the keynote. Her life outside of Google, including a luxury penthouse in San Francisco and her affinity cake Four Seasons, has been a popular Internet feed.
Signs of a grand ambition, Ms. Meyer, in recent months, has begun to find outside of Google's success. In April this year, the world's largest retailer Wal-Mart, patted female Shimai Ye joined a public company, its board of directors, she was the first seat. She is one of the four Wal-Mart's 16-member board of directors of the women.
However, Google, Ms. Meyer does not have a clear path to the C-suite.
After years of title, its search business, Google's most profitable unit, Ms. Meyer, vice president of the company's local work at the end of 2010. The following year, Google promoted another implementation, Jeff Huber, local and e-commerce, senior vice president, his level of more than a Meyer Ms. posts. Although the characteristics of Google as a promotion, when she moves, and some people do not know whether she will be the reorganization of the content.
Meyer Ms. resigned from Google on Monday afternoon by telephone. Yahoo began Tuesday. Ms. Meyer will join the Yahoo board of directors.
In an interview with reporters, Ms. Meyer said, her "an amazing time in Google," she has for the past 13 years of work, but in the end "This is a fairly easy decision," Yahoo's highest office. She said that Yahoo is on the Internet, one of the best brand. "
She recalled that when she first began in Google, the company will conduct user surveys and people do not understand the difference between Yahoo and the Internet. "She said she hoped the companies from Silicon Valley to attract new talent." The focus is on the establishment of a truly great user experience. "The talent is to promote science and technology company," she said. Some women in the Google Mayer's participants included the launch of Gmail's product manager, vice president of Facebook CTO Brett Taylor and Brian Rakowski, Google Chrome.
She pointed out that Yahoo's strategy of hash, Ms. Meyer said she intends to use the Internet company's strong franchise, including e-mail, financial and sports. She also hopes to do more video broadband and mobile services.
Nevertheless, Ms. Meyer is unlikely to try to make a direct competitor of Yahoo, Google in the search world. In 2009, Yahoo gave up its search engine, and Microsoft, as a concession, it can not compete, which is seen by some analysts.
"In fact, I think it has been a positive partnership," she said.
Ms. Meyer said her first contact with the work after returning from a trip to China in mid-June.
Ms. Meyer will face an uphill battle, because she tried to revive Yahoo. One of the biggest features of Yahoo still on the network, but it fails to remain with competitors Google and Facebook, more flexible, better at the pace of the increasingly social nature of the use of the network. In the first quarter of this year, Yahoo's revenue from a year ago, rose 1 percent, a sharp decline in the string.
For Yahoo, the hope is that Meyer and her discerning eye will provide some much-needed direction has been the end of the year, a rudderless ship.
In May this year, Yahoo's most recent CEO Scott Thompson, after the resignation of the problem has been only four months on whether he lied to some degree at work. Yahoo's board of directors has also been reorganized, added three new members, including activist investor Daniel Loeb's third point, the second largest investor in the company, has been fighting to the overthrow of Mr. Thompson. Senior media consultant and former Viacom MTV Networks' president and chief operating officer, Michael Wolf, also joined the board of directors.
Failed in the past decade, the company has managed to return to its original glory days in the late 1990s, Yahoo's corner has been a revolving door. Since 1995, the company has at least seven different permanent and temporary leader. Its first Chief Executive Tim Koogle, read by Terry Semel, former Warner Bros. co-CEO in 2001. Mr. Semel sought remake of Yahoo as a media company.
In 2007, one of the founders of Yahoo, Jerry Yang became CEO, and trying to return to the company, its technology roots. However, he resigned in 2009, Carol Bartz's highest office. But after she was laid off last year's failure to meet the expectations of the board of directors. Chief Financial Officer Tim Morse, and then on an interim basis strengthened.
In the past five years, the company's shares have fallen 41 percent.
"In the past few years, the turnover, but it has been a lack of concern for the user experience," David Filo, Yahoo is still one of the founders of the company, said in an interview Monday. "We need to get back to basics." He said, he was very excited, Ms. Meyer agreed to join the company. "This will be a surprise a lot of people."
In the past few weeks, half a dozen name has been bandied about to take the top positions. But never mentioned the name of Ms. Meyer. Most analysts agree that Yahoo's board plans to hire Ross Levinsohn, who had taken after the departure of the interim CEO, Mr. Thompson. Mr. Levinsohn, a former Yahoo! head of global media companies, trying to undo the efforts of Mr. Thompson in his short tenure.
Mr. Thompson in the senior short time, he announced plans to lay off thousands of people, and one of its partners, Facebook's patent infringement lawsuit. Although the bold action of debate supervisor, who is locked with the world's largest social network angle wary that Mr. Thompson hastily trim wages. Some people worry that an outsider in the advertising world, Mr. Thompson was alienating the influential Madison Avenue executives.
Earlier this month, Mr. Levinsohn peace and Facebook agreed to settle, to deepen the company's partnerships, including cross-licensing agreement will be effective in preventing future patent litigation between the two companies. Mr. Levinsohn, the former News Corp. executive, has been focused on consolidating the company's core advertising business, the recent poaching another Google executive Michael Barrett, chief revenue officer of the company.
Mr. Levinsohn has been used as a permanent location on the competitors, industry insiders questioned whether he has the background, is more than just an ad guy. "Before picking Mr. Levinsohn, the Board that Hulu's chief 贾森基拉尔 topped the list of his successful construction and management of Internet video streaming services. Earlier this month, the gourd, said the Kilar Mr. refused to consider.



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