Good design can bring real business benefits and new opportunities. It can help you increase sales by making products more desirable. It can also help you cut costs by making production more efficient or by saving on raw materials.

If you are thinking about selling in other countries, design means you can:

create new products or adapt existing ones to match needs and preferences in your target market

add value to your products - customers may be happy to pay more for a well-designed product

set yourself apart from your competitors

comply with specific technical standards in the country you want to export to

ensure people recognise your business and your products - and so make customers more likely to buy from you again

Making the most of overseas opportunities isn't only about creating new products or adapting them. You may find that your existing designs have potential in a new market, for example the 'Britishness' of your products could be a selling point overseas. If your products incorporate an iconic British image such as a red phone-box design, an overseas market may be attracted to it. Or, you may decide to make 'Made in England' a feature of your packaging design.

 

( liyy )18 Apr,2011

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