Schaeffler is continuously developing its network of distributors with the Distribution Partner Concept. By focusing on selected distributors, the company is able to support end customers with the same high level of expertise and an optimum supply strategy worldwide. At the same time, this step also makes the worldwide sale of counterfeit products more difficult and thus ensures that end customers only receive original goods through authorized sales channels.
Classification and distinction of distributors
Schaeffler's Industrial Division carried out an evaluation of all of its suppliers worldwide according to both regional and global criteria. A list of services was used to determine the required profile for an "Authorized Distributor Industrial" prior to the evaluation. Only distributors who fulfill these high requirements receive a certificate and an official plaque, and can clearly position themselves as certified distributors on the market. In Europe and Asia/Pacific, the evaluation of distributors has already begun. It will soon be carried out in all other regions. Once the classification has been completed, all "Authorized Distributors" will be listed on the Schaeffler website.
Advantages for an "Authorized Distributor Industrial"
The distinction entitles all distributors to sell INA and/or FAG products and services. For this purpose, they receive optimum support from Schaeffler, such as direct marketing support, regular employee training, and active sales support by the Schaeffler sales organization. This distinction is also the basis for further, long-term development of the business relationship between Schaeffler and its distributors.
Advantages for the market
As a globally-active company, Schaeffler offers its customers a uniform standard of quality, expertise, and service worldwide. The Distribution Partner Concept ensures that the fulfillment of these requirements extends beyond the company's own organization to include its distributors. For example, "Authorized Distributors" have comprehensive knowledge of INA and FAG-brand products and work with the best methods and systems to allow fast and reliable processing. Furthermore, customers always receive original products from a certified distributor, which reduces counterfeit goods sales and "gray market" activities.
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