German Auto Parts Units Keen to Invest

Many German auto component manufacturers are keen to set up manufacturing bases in India to tap its fast growing automotive market and also to make India a sourcing hub for export to other countries, according to Helmut Becker, a global expert on the automotive industry.

He said here that there is ample scope for Indian automotive majors to scale up exports to other countries, chiefly in North America and western Europe.Becker, former chief economist at BMW, the German automotive giant, was speaking here at a workshop on 'Toyota Management Philosophy', organised by CII.

"To enhance their competitiveness in the global market, the Indian auto companies need to cut down production costs and focus on improving quality. They also have to ensure that they design fuel efficient products which conform to the latest emission norms", he advised.Becker pointed out that any automotive company aiming to establish a strong presence overseas had to do well in its domestic market.

Talking on Toyota Management Philosophy, he said, "Toyota's stupendous success lies in championing the production process, something which the German automotive majors have failed to achieve. Also, Toyota offers the best value for money products which has enabled it to strengthen its presence in the North America market where Toyota sells more than 2 million passenger cars per annum, higher than its sales in the domestic Japanese market."

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