British betting favorite Installation When Stephen Elop will take the vacant slot last week, Microsoft's CEO , most tech observers laugh it as a publicity stunt .
But Microsoft's acquisition of Nokia's mobile phone business, announced late on Monday , suddenly Elop most obvious candidate , he had worked for the company's top spot.
Investors and other familiar Board rejected the idea of ??any proposal , the deal was completed with Elop mind and his record in the Nokia mixed .
But at least , low-key , steel -like Canada will play a key role in the management of Microsoft's controversial enter the mobile phone market, and thus shape the future of the software giant as it plunges headlong into the hardware business.
At least on paper , 49 -year-old Elop role match. He generally know Microsoft is how it works , spent nearly three years of operation of high-profit Office unit , had just spent three years in the thick of the Nokia mobile phone war .
But this is not enough time , he drove in many Microsoft shaken narrow minds "insider ."
"People are looking for Microsoft to go through some dramatic changes , said:" In the Jensen Investment Management , holds Microsoft stock analyst Kevin Walkush. "He has a good understanding of the occurrence at Microsoft , in the face of great challenges , he has to make tough decisions , which is a very powerful combination ."
Jury is still out whether Elop save or make a key decision to adopt Microsoft's Windows Phone as its smartphone platform system in 2011 put a nail in Nokia's coffin .
Elop tenure as CEO , Nokia shares fell more than 60% of its sales fall, because it jumped its long-held , but outdated Symbian system is largely untested and unknown of Windows, select it in the more popular Andr oid system , Google company
"They ( Nokia ) only 3% of the market share in smart phones , mobile phones in the second quarter, they lost 40% of their income , which is not a stable place to do business , " said Swedbank analyst Hakan Wranne, Summary Elop heritage. "Of course, we will never know what will happen , if they chose Android."
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But perhaps could have been worse .
Nokia CEO Elop 's appointment in 2010 , he was the first non- Finn to lead the company , see many in the company as a breath of fresh air .
Many survived the massive layoffs - about 40,000 turned culture, many people say that because of his arrival - remember Elop lack of speed , determination and customer and partner needs sensitivity.
Analysts attributed to him accelerate product launches in the past year , by eliminating unnecessary processes and individual executives more accountable .
In a July interview, Elop said that the company spent 22 months N8, with the now outdated Symbian operating system was launched shortly after he joined the company . With Windows Mobile , he got down to 6-8 month delivery cycle.
Many Finns are relieved , Canada more low-key than Microsoft CEO Steve Ballmer (Steve Ballmer) or other U.S. technology industry executives , along with his compatriot had a love hockey bonding.
Many people left a deep impression, he answered 10-20 emails from customers every day.
"He is a good man, everyone loves him, this is his strength, said:" A former Nokia employees closely Elop and asked not to be named . "He was very down to earth , he replied that his e-mail , and his communication skills are very good, but he has got a sense of drama ."
Elop 's dramatic side came to the fore , his amazing "burning platform " memo sent to staff , shortly before he announced that the company will use Microsoft's Windows Phone in early 2011 , which is basically a declaration of death Symbian.
"This is an internal memo , but he ( Elop ) knew it would get out of Nokia's situation , " who asked not to be named, said former Nokia employees .
But outside the company 's widely welcomed as a quick start Nokia needs to change.
IDC analyst Francisco said, " Geronimo " He ( Elop ) changed the Nokia business , he has done a very good job , he was fast execution and change the company's mind-set .
Before he came to Microsoft in 2008 , Elop is a very high-profile , network equipment maker Juniper Networks chief operating officer , before this, a software company Adobe Systems Inc. CEO
"He has a technical background , he actually understands engineering, he got it , said:" Paul Murphy , the former chief of staff at Microsoft Elop . " I've seen him interact with customers and clients in difficult circumstances, he fantastic ."
Elop stint as chief information officer , Boston Chicken restaurant chain from 1992 to 1998 , the company filed for bankruptcy , but poorly understood.
Nokia's transaction is not expected to distract a special committee to conduct a thorough search of a new CEO, said one person with knowledge of the matter , it is strongly suggested that Elop did not shoo work, but admitted that he was a likely candidate .
"People can point out his Nokia record , and that he failed, but he really deal with a tough hand and said :" Walkush at Jensen Investment Management . "He showed a lot of leadership and ability ."
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