Taro Yamamoto, the Japanese movie star into a political candidate, live stream of his campaign speeches, and urged the crowd to his tweet pictures. Skilled long way from here dominated by old campaign a major departure.
The upper house elections in Japan this Sunday marks the first Internet campaign is legitimate. There are parties and candidates, many people still novices in social media, scrambling to figure out how to use it to curry favor with voters. Some boast of only a few hundred Twitter followers, their Facebook posts are often just that they ordered lunch noodles photos.
Yamamoto, there are more than 200,000 followers, is an exception. "Please take a lot of photos, I and their tweets, anti-nuclear activists, supporters say, this week.
Normally, candidates rush around shopping malls, train stations and apartment buildings, shaking hands, because as many people as they can. They frantically wave of fast-moving van tweet from their name, over and over again through the loudspeaker. Substances have a little time, what kind of candidates recommended to do.
Internet advocacy campaign hope that, with time, it will help voters understand what the candidates stand, and make more informed decisions.
Japan's election law strictly limits the printed leaflets and other campaign materials, it is not wealthy candidates have an advantage. Previously, these rules are interpreted as prohibiting campaigning on the Internet. Lifted up, kicked in a law earlier this year, with some exceptions. Only political parties and candidates can use e-mail - no supporters in order to avoid the flood of spam.
The ruling Liberal Democratic Party has dominated politics since World War II and built the old way of motion, is busy on social media. Upcoming election is expected to be a landslide for the party and its coalition partners.
Prime Minister Shinzo Abe (Shinzo Abe) has amassed more than 374,000 followers on Twitter, on Facebook, there are 151,000, and nearly 2 million lines in Asia popular instant messaging networks. In the past week, he has released photos of the candidates and their flocks stumble supporters waving the Japanese flag.
The ruling party has been set up Internet campaign strategy team, has created a smartphone game in which the user swinging their phones to make cartoons Abe jump and wheels, like Super Mario, climbed the political ranks from novice MPs Prime Minister.
Gao Yuan Gong, lawyer and writer on the Internet campaign a recent book that social media is unlikely to affect the voting in this election result. Most voters are elderly, it is this people who are often on the Internet at least interested, he said.
"It will take 10 years," Takagaki said.
It does not help the majority of candidates the amount of social media efforts a little more than what they did schedule and diary. "They all look the same, said:" shengfang Ye, who works at a research organization.
Nearly three-quarters of respondents in a recent poll by Japan's Kyodo News Service said they did not expect to use the Internet to decide who to vote in Sunday's election. This is for those in the 1960s and 1970s, rose to 85%, but about half in their 20s said they would.
Yamamoto's campaign volunteer who say that the Internet has helped recruit more than 14,000 people put up posters, has attracted new populations, such as technical experts who have found little or no interest in politics before, Yoshimasa Kimura designer.
"Through the network, you can count on is that you have never seen so many supporters," Kimura said. "It's all based on a simple trust, society is not so bad, after all."
Twitter has played an important role in galvanizing anti-nuclear protests, the March 2011 tsunami flooded the Fukushima nuclear power plant. Social media help draw young people and women, usually not associated with Japanese street protests. Yamamoto, actor politician, was active in the movement, which in turn strengthened his social media presence.
FastMedia companies, developers, Web services to create and manage smart phone applications, Yappli customized, so customers can build an active application. The application allows users to flip through web-platform file, excavation photographs of candidates in order to understand their situation, and watch YouTube videos - all smart phones.
Only two customers, opposition candidates and the Communist Party sign.
"Ah, did not do our business," FastMedia Yasubumi Ihara said with a smile. "It's still ahead of the crowd that."
 



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