Yahoo trim exposed sharp decline in advertising prices 12% in the second quarter, its 2013 turnover prospects president Melissa Meyer (Marissa Mayer) in an attempt to revive the troubled Internet giant signs that may not produce immediate results.
Currently, the company forecast revenue $ 4.45 one hundred million U.S. dollars 4.55 billion, a year ago from $ 4.5 billion to $ 4.6 billion. Yahoo also reported that second-quarter net revenue of one billion U.S. dollars 1.071 declined slightly, but it was released adjusted profit ahead of Wall Street's target.
Yahoo, in a novel livestream after the result is similar to Mayer and CFO Ken Goldman playing television news broadcast news anchor, acknowledged the pressure on prices, but stressed that Yahoo is developing a new ad formats and technologies, will reverse this trend.
A loose Meyer said: "We can do better display, it will be a clear focus on the screen, referring to Yahoo's display advertising business.
On Tuesday, the company reported a 12% decline in the second quarter from a year earlier price per ad, more than in the first quarter fell 2%.
Analysts said the advertising communication, which helps to get a variety of advertising on the Internet web sites, put upward pressure on prices, especially for high-quality advertising.
, "BGC analyst Colin Gillis said:" If there is some kind of genius happened here, it needs to begin later this year materialized, and taken under your guidance, is not moving in this direction was taken. "We have eight quarters of decline, the number of ads displayed for sale, and the price of each ad in the quarter dropped significantly - this is huge."
Gillis said: "This is just the beginning of the trend of lower prices for each ad, you still have a large gap between what you can get and sell directly on the exchange, you can get anything."
Stock rebounded after the initial 2-3% of the slide, trading 1.1% higher after the company disclosed $ 27.19 better than expected results from China's Alibaba, Yahoo owns 24% of the Internet giant.
OPEN SESAME
Yahoo shares have risen about 70% since Meyer took over a year ago, due in large part because of its slices, which is ready to be listed, which might be the largest Chinese Internet company Alibaba debut share repurchases.
On Tuesday, Yahoo clarified that the company plans to buy back 1.9 billion dollars extra stock to spend $ 500 million previously announced buyback program. In the past few quarters, Yahoo has repurchased its shares 3.65 billion dollars as part of the sales proceeds, and its stake in Alibaba Group.
Yahoo, Alibaba also shared details of first quarter results. English teacher Jack Ma founded the company in the current quarter net income almost tripled, revenue increased 71% to $ 1.4 billion, to $ 669 million.
As for Yahoo itself, the net revenue, excluding payments to the partner website costs in the second quarter of $ 107.1 million, in its forecast $ 1.06 billion to $ 1.09 billion, up $ 108.1 million but was below 2012 in the second quarter.
From its display advertising revenue in the second quarter over the previous year fell by 11% on an adjusted basis, while the search advertising revenue adjusted based on growth of 5%.
Yahoo said it gained 35 cents per share, excluding certain items in the second quarter, and 30 cents compared to the same period last year. By the Thomson Financial I / B / E / S survey, analysts are looking for adjusted earnings per share of 35 cents.
"They had guided Sameet Sinha said," Basically the growth is expected in the second half of a B. Riley & Co. analyst, annual net revenue guidance. "Now that thing, you never know, you might just be the end of this year, revenue was flat."
 



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