Apple essentially just get back a lot of stock grants awarded when he took over as CEO Tim Cook part. How much pay cut, he received Apple's stock performance will depend on the next eight years.
In the late afternoon in a paper disclosure change is the first day of summer, the company may want to avoid too much attention. It said that a quarter of the 100 million shares of Apple's commitment to Cook in August 2011 can be caught, and if Apple's shares lagged behind the S & P 500 stock index in the future.
This is certainly the case in the past year:
Cook's new pay package is worth noting that there are at least three reasons:
This is a demerit. Apple declined from 41% of the peak last fall, its CEO is more fragile. Downward adjustment in the pay of any kind seems to be impossible, when the stock was flying high.
Activists are in charge. Apple said it is working towards a performance-based stock awards, will apply to all senior forward, after the discussion of "a lot of discussion this year, our largest shareholder."
Apple is normal, after years of rapid growth, the company now looks more like Microsoft. This is a stock you may hold long-term growth, rather than a quick run price expectations. This is a so-called "value stocks", and now, Apple is the world's largest dividend payments.
In fact, Cook's performance incentive structure also reflects the new realities of Apple stock. His stock awards will be based on the entire S & P 500 index, rather than just comparing apples similar enterprise, which is usually how to set up technology companies pay for performance comparison. Compare metrics with Apple is not price, but "total shareholder return," which includes dividends, commonly used to assess the value of shares.
One could argue that, Cook farther and easy here: He does not really want to pay Apple's stock price has declined in the past year, since most of his stock awards will be based on future performance. The award was 100 million shares, over time, as long as Cook is still with the company pays an initial valuation of $ 376 million, is now worth $ 413 million for. He will get along just fine, he received all the reward, or in the worst case situation, it's 75%.
But in another sense, this change to his remuneration package is Cook's confession Apple has just become another major growth problems.
 



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