Carlos Ghosn, president of Nissan Motor Co. welcomed the recent decline in the yen, his so-called "neutral" level, the Japanese car manufacturer's profitability, but said on Tuesday, must decline further, is "normal".
"The yen anomalies hope that a thing of the past," he told reporters, roll-off ceremony of a new Infiniti luxury models, Q50. Ghosn, a rare foreigner to lead a Japanese company, the first toast cheering workers off the assembly line Q50 energy drinks and Japanese speech.
Infiniti, which is not sold in Japan and exported to the United States, Europe, Asia and other regions, is headquartered in Yokohama Nissan eager to expand in other markets, such as China, the world's largest luxury car market Infiniti sales.
Japanese car manufacturers have been trying to shift production to their vehicles from the appreciation of the yen, which reduces the value of their overseas earnings for sale, in order to reduce the risk.
But the yen has lost more than 20% of its value against the U.S. dollar in recent months, due to Prime Minister Shinzo Abe (Shinzo Abe) took office last year, providing a boon for Japanese exporters giants such as Nissan's loose monetary policy and inflation targeting policy.
Ghosn said that when the dollar at 75-80 yen in the past two years, Nissan car, which was built in Tochigi Infiniti plant, 100 kilometers (60 miles) north of Tokyo, lost money.
He said the dollar traded at around 100 yen, it did last week for the first four years, just neutral, it should drop to 110 yen or 112 yen, the average of the past two decades, he said as "normal".
Has maintained production in Japan, the Japan Automobile Manufacturers face a challenge, but the pressure remains high in Japan working as a social responsibility.
Maintain production of luxury cars, or gas-electric hybrid or electric cars and other special vehicles, such as an option, because Japan has the skills required by the labor and production will be closely examined and development.
But some analysts warned that the inexpensive yen will not be enough to prevent more productive to move out of Japan, where the auto market has been stagnant. Foreign places, such as China, India and South America, growth is expected, they said.
Cheer from the cheap yen is short, said: "Tokyo IHS Automotive analyst Masatoshi Nishimoto.
The favorable exchange rate will help to improve the profits of the Japanese car manufacturer, but they can choose to invest in marketing or development, and continue to expand overseas production.
Ghosn said he expects Nissan Infiniti sales growth overseas, it has not yet decided whether to sell the Infiniti models in Japan.
Nissan's goal is 10% of the luxury car market, this means that you must increase from the current 160,000 to 500,000 units, its annual global sales of luxury models.
Nissan's rivals Toyota Motor Corporation in Japan has been committed to three million, half of which is exported. The skeptics say, it is almost impossible, Toyota sold 1.5 million vehicles a year in Japan, because the population is shrinking, Japan's younger generation of car ownership less priority.
Cheap yen is a blessing, feels like the wind blowing from behind, push forward along the Toyota president Akio Toyoda (Akio Toyoda) told The Associated Press on the sidelines of the Japan Automobile Manufacturers Association reception on Monday .
"But we can not respond to each currency changes," he said.
Takanobu Ito, president of Honda Motor Co., agreed.
The cheap yen is a plus only in the short term, due to the rising costs of raw materials, in other respects, it can be used as a minus sign, he said.
"What is the best currency to remain stable," Ito said.
Honda has 80% of its overall overseas production.
Ghosn said, the cheap yen means Infiniti production will continue to stay in Japan, although the foreign production is likely to expand. He refused to disclose the new production is being planned.
"This is a complement to, not a substitute," he said, overseas production.
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