Mountain Dew ad again after learning the risk of celebrity co-drawing criticism of racial prejudice and violence against women.
Soft drinks and snack food company said it will immediately pulled 60 seconds of on-site learning, people find it offensive. The ad is by African-Americans - the U.S. rapper Tyler, the Creator of the development of a part of a series, and depicted a battered white women are being urged to identify a criminal suspect lineup out of a black man on crutches.
Felicia is known as the goat characters included in the lineup and the threat of a woman's views, such as "Ya best not to snitch a beach" and "keep ya mouth shut."
Eventually the woman screaming "I can not do this, no, no, no!" Ran away. "Obvious reference soft drinks" dew point "slogan.
Mountain Dew, the neon colors and high caffeine content, generally young man selling sometimes trying to avant-garde advertising. However, the controversy over its latest instructions on the spot, the enterprise must walk a fine line when trying to buttocks.
In fact, Mountain Dew has been criticized recently because of its endorsement agreement, Lil Wayne, rap lyrics rough sex Emmet twists and turns until the death of a black youth was murdered in 1955 on suspicion of a white woman whistling. Last month, Reebok also ended with Rick Ross, he gave the woman a drug has his way with her snapped.
Laura Ries, president of Ries and Ries, headquartered in Atlanta, a marketing company, said the company hopes to "street cred" celebrities, may eventually lose control of the message they want to convey.
Mountain Dew ad, for example, she said, it may not be considered avant-garde or cool. But handed over control to a celebrity, she said, the company operates the risk of inappropriate advertising.
PepsiCo, headquartered in Purchase, New York, said that know how to ad may be offensive.
This video, we apologize and accept full responsibility, "the company said in an update statement Wednesday afternoon. "We have removed all of Mountain Dew channels and Taylor put it from his channel."
Ren Ruian, a PepsiCo spokesman said the company's advertising campaign on Tuesday, it was discovered that its consumer relations team. She refused to explain the ad approval process, but it has never been run on television.
Tyler, the Creator, the rebuke has been criticized for discrimination against women and gay, but he also expressed support, he revealed that he is bisexual singer Frank Ocean.
The future management of odd, hip-hop Tyler, the Creator under the leadership of collective issued a statement, apologizing to anyone offended, but said the ad was taken out of context. It noted that the advertising lineup man is a friend of Taylor's and odd future members.
Artists "absolutely not caused by racial controversy," the statement said. "This is a simple, again, is true that ridiculous story, which is never meant to be taken seriously."
 
 



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