With its new "home" in the Android gadgets, Facebook is trying to prove that the company does not have to define how people with mobile technology smartphone operating system. The bold move will provide further insights into Facebook has become common to detect whether people want from the social network every time they see their mobile phone.
When people start the download Home software, released on April 12 in the United States, Facebook will become the new hub of their Andr oid smart phone.
Open on your phone, you'll see your friends' photos, status updates, links, and ultimately, advertising in the pursuit of Facebook more revenue and restore it stand made public, the company nearly 11 months ago, covered by the price.
About 80% of a Facebook user's news feeds will automatically be transferred to "the cover feed" Home service. For example, there may be significant characteristics of brothers and sisters status updates on the main screen of the phone, it's unlocked. Swipe your finger, it may be one of your best friends, posting photos. Going to be like what you see? Just tap on the home screen twice. Comments can be posted directly from the home screen.
If other friends happen to send you a message, their Facebook photo will pop up a notification.
Other Facebook features, such as video, will be added to the home in the coming months. A family version of the Android Tablet PC will be launched later this year.
Once they have their fill Facebook is what to feed their services on the home page, on the screen with your fingers just swipe of Andr oid application of all standard, listen to music, watch videos or send an e-mail.
First, the family only in some Android devices, including HTC Corporation an X and a X-Plus and Samsung Electronics Co., Ltd. Galaxy S III and Galaxy Note 2., The family is not compatible, a fierce competitor of Facebook, its flexible Android software be modified to adapt to the new service by Google Nexus phone design.
From HTC phones pre-installed Home will be held on April 12, AT & T as the carrier. HTC from AT & T will sell for $ 99.99, a two-year data plan
Home debut after years of speculation, Facebook's purpose is to make your own cell phone or mobile operating system to drive more traffic to their social network. Facebook CEO Mark Zuckerberg (Mark Zuckerberg) said, speculation is always justified, because he believed that the phone company may just end up in the 100,000 to 20 million people in the hands of. Home service allows Facebook an opportunity to take control of every single mobile phone the run leading mobile operating system Android, the home screen. In the United States alone, about 64 million people will rely on Android-powered mobile phone, it is estimated that this year, the research firm eMarketer.
"Facebook, just building a mobile phone is not enough," Zuckerberg said on Thursday unveiled in the home at the company's headquarters in Menlo Park, California.
The idea behind the software is Facebook's content to the user's home screen, rather than requiring them to check for a variety of applications, most see their friends, or chat. Down the line, Facebook will integrate its existing camera application and other features. Although no built-in camera and appealed to the initial version of the home page, Zuckerberg promised at least once a month to add more features and fix the wrong software will be updated.
The rapid growth in the number of positive "home" people who visit Facebook phones and tablets. The social network's 106 million users a month use mobile gadgets, 680 million log. As a result, the Facebook mobile advertising money is also growing. Smart phones to take over the entire screen, and ultimately, the tablet will provide a larger canvas sales of mobile advertising Facebook.
, Is already a billionaire, Zuckerberg did not detail on the Home earning potential Thursday. Instead, he describes a noble personal relationships of a higher priority than utilitarian application software.
"Why do we need to go into all the applications to see what is going on, the people we care about in the first place," he asked.
"We think this is the best version of Facebook," he said.
This argument means that Apple's iPhone and other smartphones using Facebook may become a less rich experience. , And strictly control how the application is working more and Facebook functions integrated into the latest version of its mobile software designed for the iPhone and iPad operating system, Apple has deep-rooted
Apple did not immediately comment on the Home.
Zuckerberg said, the user can have an experience, because Google makes the software based on the Android phones on other platforms can not be an open source. This makes the mobile phone manufacturers and software developers to adapt it to their needs.
Recognize text messaging on the phone, Facebook programming Home includes a feature called "the chat head is the most important task one." This allows the user to communicate directly with their friends, from their home screen - a separate application, and without opening.
Said Forrester analyst Charles Galvin (Charles Golvin of), Facebook hope to put yourself in front of Andr oid user experience for many Facebook users as much as possible so that the elements of Facebook to the customer experience.
Family Services may be justified by the Facebook, Forrester Research analyst Charles Galvin (Charles Golvin of), that the company is overvalued. ", Which is what their users want."
"I'm sure there are people on where their life revolves around their social network, makes sense for them to have it front and center, said Gore million." However, this does not mean that the majority of consumers. "
Google, which is among the companies hope Al Gore is correct. The Internet search giant has given its free Android Android software, hoping the ads sold by Google, which will guide the mobile phone users. And family, Facebook muscles way between Android users and Google, to create an opportunity to seize the advantages of advertising on Facebook.
This is not a big Internet companies for the first time co-opted Android Amazon Kindle Fire Tablet PC running Android oid version with all Google services, replacing them with Amazon equivalents. Google released its own tablet computer Kindle Fire to compete last year in response.
The mobile advertising market is rapidly growing, in large part thanks to Facebook and Twitter, into space in 2012. eMarketer predicts that U.S. mobile ad spending will grow this year by 77% to $ 7.29 billion from $ 4.11 billion last year.
At the same time, Facebook's expected revenue of $ 1.53 billion in the global mobile advertising revenue this year, according to eMarketer, from $ 470.7 million last year.
Facebook's stock rose 82 cents, or 3.1 percent, to close Thursday $ 27.07. This is 29% below its initial public offering price of $ 38. At the same time, Standard & Poor's 500 Index has soared 20%, because Facebook's rock debut.
 



Other News:
Facebook tweaks Android phones to build new 'Home'
Samsung's operating profit up 53 percent in 1Q
Greece's NBG-Eurobank merger suspended, official says
Japan central bank revamps policy to boost economy
There are Bubbles All Over, Hide in Cash
New fears in Sri Lanka amid anti-Muslim campaign
Hyundai recall could grow further, sounds warning on quality
Gun Control Fight in Focus for President Obama