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Hyundai recall could grow further, sounds warning on quality

Hyundai Motor Company and its subsidiary Kia Motors Corporation will take global action to solve a potential brake light switch failure, they said, they plan to recall nearly 1.9 million vehicles in the United States.
This may mean that the world's fifth-largest carmaker, ended recall even more vehicles than this figure, the modern automobile records in the United States, is a stern warning, it may have been the rapid expansion at the expense of quality standards.
Chairman Chung Mong-koo has always stressed that the quality is, in favor of the recent slowdown in the pace of expansion of strict quality control capacity, but analysts said the direction of the changes come too late.
"Hyundai has built factories very quickly, until around the world in recent years, but its quality improvement has not kept pace with its rapid sales growth, Kim said:" Phil show, Professor, Department of Automotive Engineering, Daelim University in Seoul.
"The latest recall emphasized the vulnerability of modern quality management system."
A modern executives said, after the alarm bells start ringing, slide down the quality of the company's industry rankings in recent years.
"We have fixed the problem, and will improve the quality rankings from this year," the executive told Reuters reporters said, did not further elaborate. He speaking on condition of anonymity because he was not authorized to speak to the media.
Last year, Hyundai Motor fell in a key quality survey by JD Power and Associates, from 2011, the first 11 to 18 days.
Part of the reason (autumn), Hyundai Motor has been rapidly expanding into new market segments, some of the newer vehicles so the original car, such as the Sonata, said Dave Sargent, JD Power's vice president and associate company in announced the recall of an e-mail interview with Reuters before.
Said in a statement on Thursday, the company has sold a vehicle equipped with a brake light switch problem in all countries, Hyundai will recall, service activities or other corrective measures.
The recall is the company, which has always been deeply concerned about the weakening of the yen, which makes their Japanese rivals, to sell the vehicle at a cheaper price, another problem in the export market. The sharp decline of the yen on Thursday after the Bank of Japan announced positive easing.
After only a few months, Hyundai Motor (Hyundai Motor) 11 admitted that it exaggerated the fuel economy of the car in North America, a move that may damage its reputation and cost up to 44 billion won ($ 394 million) The potential compensation.
On Thursday, the company's stock fell 5%, the biggest one-day drop since admission.
 



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