Republicans are actively repair technical shortcomings, from the 2012 election, open a new high-tech game against an obvious weakness of President Obama.
Party leader wishes for republicans to support outside of the group is developing a new crop, in order to improve communication with the voters of the tool, forecast and tracking their actions democratic rival. After watching Obama re-elected, unprecedented technology machine, with the help of republican officials acknowledge that way to reach voters, they urgently need major changes. They all turned to the younger generation of technical experts to mid-term elections in 2014 and play a more important role in the future.
"Brett jacobson said:" I think everyone realizes that the party is really far behind time, they are doing everything in their influence in the field of reality, catch up with the red side of the partner, digital advocacy company headquartered in Virginia, on behalf of the republican governors association, the American chamber of commerce and the American heritage foundation.
Alex Skatell, former chief of digital for the republican governor and the senate campaign operation, lead to a new team, has been quietly testing a system that will allow the republicans, to share about the millions of voters - their individual interests, group relationships, and even where they go to school. Democrats start using related technologies years ago, Mr Obama's significant advantage of personalized communication last fall with potential supporters.
Last year, no major rival, barack Obama's re-election team used the extra time to build a big cohesion of the grass-roots army of the campaigns of 2.2 million volunteers target voters breakthrough technology. They use about 170000 E-mail users, raised nearly 7 million online.
Data driven analysis, make the movement every day running simulation hinder competitive state, population development trend analysis and test plan, achieve online voters.
Instead, republican presidential candidate mitt romney, in just a few months after a long primary attempt, in order to cooperate with Mr Obama's struggle of high-tech advantage. He couldn't make up the difference. Mr Romney's technical operation overburdened strong data traffic, and temporarily crashed on election day.
How to rebound from the 2012 election, released last week, the republican party chairman Reince Priebus, a 100 - page report, including some technical advice.
"President bush's campaign has greatly changed the country's voters, and determine the efforts tend to be low voter launched a series of human and technical resources, before the presidential election to see," the report said. "Political marriage base layer, and analysis technology, they succeeded in contact, to persuade and into its own. There are a lot of from their efforts should be lessons learned, especially respect the voter contact."
Skatell, 26, is leading a new republican Allies to fill in the blanks. His team is testing the software designers, developers, and senior republican strategist, he said, "is almost eHarmony to persuade voters to match volunteers", let the voters' preferences and make full use of social media, such as Facebook activity across the country to share information in real time and Twitter.
Other groups are working to improve the GOP performance data and figures.
Republican primary ally, the United States a crossroads, spent $175 million on choice and its sister organization, held a private meeting last month to focus on data and technology. Technical experts from silicon valley, help organization to make a series of Suggestions, is expected to be launched later this year.
"A good plan of action, to repair our shortcomings, and identify the new opportunities that can help us to renew our advantages, in a cycle, two crossroads, said:" Jonathan Collegio, a spokesman.
A prominent republican aide also formed the rise of the United States, the company will have a partner in the "super" political action committee, can raise unlimited contributions, without having to disclose its donors. Its purpose is to deal with the democratic opposition team last year, its the negative reports, Mr Romney and the republican candidates.
The United States, will provide the video tracking, object to research and rapid response campaign committee, super political action committee and individual candidate's campaign, but not setting foot in the republican primary. It will be led by matt rhodes, who served as Mr Romney's campaign manager, and Joe a pound of weight, director of research for the republican national committee. Run their super PAC will be Tim miller, a former republican presidential candidate Jon Huntsman (Jon Huntsman) predecessor RNC assistant and spokesman.
Democrats and some republicans with camera romney aide, said miller, the rise of hope, to fill the republicans during the campaign, monitor.
, for the democratic national committee spokesman brad woodhouse, said his party's "a few years of data and analysis lead to infrastructure, we didn't stop."
Republican efforts to woodhouse said, "we don't think they will soon close the gap."
 



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