Stop me, if you've heard this one: the famous auto brand, its average driver is familiar with, rather than social media and social security.
Gm will try again to get buick to attract younger buyers strength version of medium-sized sport cars and large displacement of lacrosse luxury car. General motors announced on Tuesday ahead of the New York auto show.
Over the past 30 years, the youth has been a subject of several buick marketing activities, with the famous pitchmen Tiger Woods shaquille o 'neal. Sales rose even after the recent decline in a dramatic and long. But even with recent success, odds are for gm's buick and went to a lot of options for age in drivers under the age of 40.
Buick, once coveted his low-key and elegant, is a leading brand. In 1984, gm sold 942000 buick in the United States, according to the Ward AutoInfoBank. Many buick buyers, however, is dead, the young people choose suvs and European car cooler. Sales fell, bottomed out, to just over 102000 in 2009. GM only keep the brand alive, because it become a big seller in China.
The company does not expect the buick sold close to 900000 each year. But executives said that they still can make the sales price high luxury car sales fell by a lot of money.
The lacrosse offered by general motors (gm) sculpture, modern look. It has been updated the LED daytime running lights and tail lights and front grille. Internally, it is new and a better seat and a modern instrument panel button less than the current car. Internal will have more sense of luxury, to distinguish it from movement of the rich.
Rich get similar cosmetic changes to the outside world. A better seat and a simple dashboard and instrument panel, give it a dynamic look. Gm's 2.4 -liter, four-cylinder electronic auxiliary "engine, it has a small electric motor that can help improve the gas mileage, become the standard. A new, more powerful version of gm's 2 liters turbocharged engine, 259 horsepower, the dynamic models, turbocharged and GS.
General motors said, regal would be even more sensitive, delicate, efficiency than previous models.
Lacrosse rich start sales at the end of the summer and in autumn. Price and gas mileage is yet to be announced, but gm hinted that efficiency and prices. The rich start at $29015, and lacrosse at $31660.
, the new lacrosse, rich new model in 2009 and in 2010, has helped the buick sales rise, in the past three years, and in 2012 reached 180000. Other catalysts are new Verano, based on the Chevrolet Cruze compact, enclave, a big crossover SUV, the change of last year. In addition, buick's new cheers small SUV has only just begun to play showroom.
These new products are helping to change buick's population. In 2006, the average buick buyers 64 birthday. Last year, the drop to 57, according to the company. Car buyers is an average of 52 in the United States, according to TrueCar.com, the price of the car's website.
In the u.s., buick, vice President of marketing Tony DiSalle, said that buick is the only luxury brand, in order to reduce the average age of its in the past five years. - compact Verano help tend to attract younger buyers. Buick, however, still want to catch more and more people in their 40 s. The same period last year, on average, wealthy buyers, 55, respectively, according to the polk, a research firm. The average age of the lacrosse buyers of nearly 63.
However, the new car doesn't help keep buick sales and industry. Buick sales rose just 1.6% last year, increased by 13% and total auto sales in the United States. Spokesman Nick Richards cut low-profit sales slow growth is due to fleet buyers, such as car rental companies, gm is trying to increase the resale value of the brand. Individual buyers, he says, retail sales rose by about 6%.
DiSalle says that so far this year, while sales are up 22%. Brand, he said, now there are five car sales, only three this time last year. "He said," we certainly have the ability to enter the market with a wider range of market coverage.
Buick models merge other carmakers, however, a single car sales over the last year. Ford, for example, sales of just over 241000 fusion midsize cars, beat the buick itself last year. But buick sales including some rival luxury brand acura, infiniti and Lincoln.
Four years ago, buick's future is indisputable. The Obama administration's auto task force members want to get rid of in gm's buick access through government-sponsored bankruptcy court. But, the brand's survival, because in China, a powerful content. Chinese drivers had bought last year more than 70 buick, increased by 8% from 2011.
In the u.s., buick is likely will not be able to meet these Numbers, because is not easy to digest adhere to the brand image.
"Car itself is a very proper young man driving habits, good fuel economy, performance, beautiful appearance, said:" Rebecca Lin Delan, Greenwich, Connecticut, rebellion three consulting
"But, it is still not calm, was in a bar, said you have a buick car."
 



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