The report also said that these enterprises in order to promote their products to New Zealand, and also use the New Zealand fern logo, and this logo is the trademark of Commerce of the Government of New Zealand. There are merchants portrait of the New Zealand Prime Minister John base (John Key), to name but the wrong spelling "of Jhon Key. There is a company factory in Shanghai added to the photos of Canterbury, New Zealand.
 
A spokesman of the Ministry of Foreign Affairs and Trade of New Zealand, said that the image and security of New Zealand's food exports as part of New Zealand's trademarks and honor must be protected. They are "seriously dealt with these issues, and the Chinese side has been official advice, help solve the problem of unauthorized use of the name and logo. The report also said that New Zealand has set up an industry observer group to investigate the matter, Exporters "Realize Asia" the main Xi Misen (John Missen) said, has affected the credibility of the New Zealand brand.

"Dairy Reporter" industry website reports claimed, the TDC New Zealand (NZTE) survey showed that Chinese consumer confidence plunged on domestic production of dairy products, and thus have to choose the quality assurance of imported dairy products, including infant formula. Therefore, the Chinese manufacturers to take the risk, the New Zealand fern logo on the product packaging.



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