London Olympics has been ended, and all have been touched by the people is bound with dismay the mood to say goodbye. British Olympic delegation was at the gates to hit the turnaround, with these athletes, the UK economy is not so vibrant. All the shine off, cheering sound vanished after the Olympic Games will give Britain leaving what? Olympic era, the British economy what should go in?
 
Retailers complain
 
During the Olympics, many businesses the owner complained that London has almost become a ghost town. According to the British "Financial Times" reported that, during the Olympics, London's economic indicators do not rise to decrease instead of the usual crowds of shopping malls, hotels and theaters, but now wants to come, the entire city into a ghost town effect.
 
The data show that the total number of visitors during the Olympic Games came to London only 10 million people, this is only one-third of the corresponding period last year.
 
The British Retail Consortium report points out that the UK retail sector did not enjoy the Olympic Games brought about the "dividends". The UK retail sector rose only 0.1 percent in July, less than 0.6% in the same period last year, the Olympic-driven may be just a flash in the pan.
 
Sponsors to show their talents
 
Expected consumption boom and does not come, the sponsor has to show their talents. Research tools of Dow Jones's Factiva statistics of the data of the London Olympic sponsors, media coverage of McDonald's topped the list. According to overseas media reports, the partnership with McDonald's, IOC President Jacques Rogge has said, "McDonald's as a sponsor in the capital to give us great support, its also contributed to the dissemination of the Olympic values."
 
Olympic sponsors international card organizations VISA said that the London Olympic visitors during the two weeks of competition with VISA card to spend $ 1.4 billion. Rating agencies Moody's also said that this year's Olympic Games, the real "gold medal winner is a corporate sponsor.
 
It is noteworthy that, in fact, not many Chinese local enterprises involved in the Olympic Games sponsorship. However, a number of listed companies in China the Chinese sports team sponsorship. As a sponsor of the Chinese badminton team, the good results of China Yu team Li Ning laugh from the field to the secondary market. August 5 in the London Olympic Games men's singles badminton final, Lin Dan beat Malaysia's Lee Chong Wei, Li Ning shares rose 12.15 percent the next day.
 
Analysts said that after the Beijing Olympics, many Chinese brands more clear their sponsorship to choose the more appropriate path according to their respective development strategies.



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