"Steel prices continued hovering in the low" price competition is still the main forms of competition "a slight rebound in steel prices, lower production expanded again" ... the first half of the domestic steel market operation remains the same, like a deep whirlpool . To change the market this decline, although as early as the beginning of this year, China Iron and Steel Association on the proposed "stable market" call on the market to give a high priority, but we found that iron and steel enterprises understand the market and respond to market is still to strengthen and upgrade a larger space.
Many well known that after 30 years of reform and opening up, some of the market concept is already familiar, the steel industry is very early to the market, a relatively market-oriented industry. However, to date, the current difficult market situation reminds us that many steel companies to understand and grasp of the market, taken by market behavior, there is a big misunderstanding and problems, such as the blind pursuit of the scale, disregard the issue of quality lack of market prospective study, keen price wars, and so on, have a serious impact on the normal market order, so that the whole industry in trouble. In fact, like including Nippon Steel, POSCO and other advanced enterprises, including some real mature market competitive enterprises can be summarized in the following significant features: strictly observe and maintain the market order, conscious active control of a reasonable scale of production, innovation, win quality, service rather than price war is tantamount to suicide, blindly expanding the scale, and so on.
The author believes that in order to cope with the current difficult situation, in order to create a healthy long-term environment for the development of the Chinese iron and steel enterprises must go further in the market-oriented understanding of the market, and establish a regulated market response and competitive mechanism.
First of all, it must be the formation of a more scientific and market-oriented philosophy. China's steel industry by the scale stage to stage of the quality and efficiency, but depend on the scale of victory, puerile idea of ??the market is still deeply rooted in some enterprises, development priorities and direction for many companies or to expand the production scale. Therefore, to establish win market quality, service-based philosophy, it is very urgent, this is also the only way to enhance competitiveness. For example, technological innovation, new product development the Pohang sustainable development one of the foundations, but also an important means to maintain the competitiveness of products. Pohang is advancing automotive test of twinning induced plasticity (TWIP) steel products. The products not only reduce the weight of the car 10% 3% to 7%, but also save fuel costs, reduce carbon dioxide emissions by about 13%. In terms of shipbuilding steel, Pohang development out for very large container ships, extra-thick high-strength plate the EH47 tensile strength of 460MPa, EH36 (355MPa) and EH45 (390MPa) tensile strength were increased by 30% and 17.5%. China's Baosteel, Laiwu Steel and other enterprises with a strong new product development capabilities in the market downturn to maintain a strong competitive force.
As part of the market, we must resolutely and consciously safeguard the market order, the reasonable control of the supply of the scale, in this regard, many Chinese enterprises need to change their ideas. Many foreign enterprises in order to maintain normal profit margins, usually to maintain a reasonable scale of production, rather than disregard the profit margin, blind expansion of the order to win. For example, in the past, foreign dairy farmers to improve milk prices milk, dumped into the river was difficult to understand, but with the in-depth understanding of market-oriented, I believe most people understand. In the steel industry, some experts pointed out that some invested heavily in research and development of high value-added products, in the infinite amount of supply on the market now can only sell the "cabbage price.
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