More and more steel supply and demand of iron and steel industry watchers agree that the "peak period" has arrived and will be difficult to sustain the rapid growth of steel demand, the steel industry must adjust its strategy.
Focus on the metals industry, CEO of Hatch Corporate Finance, Rob Beddoes (Rod Beddows), iron and steel industry in a "deep pessimism" in the status quo and future prospects, including the European region the most intense fears. "Many companies are struggling to solve the problem to the need for new ideas on how to alleviate the problems caused by overcapacity in vain., But there still appears to clue no."
There are indications that some companies forced the situation has begun to take action. One of the most striking is that two months ago, the German companies ThyssenKrupp (ThyssenKrupp) of the shocking statement, said it is to find a buyer for its expensive large steel mills in the United States and Brazil, two, two plant total cost up to about 12 billion euros, before the financial crisis began to build. The world's largest steel producer Arcelor Mittal (ArcelorMittal) refused to rule out the possibility of further shut down factories in Europe.
Japan Chuan iron (JFE) and Austria's voestalpine Group (Voestalpine), etc. Other iron and steel enterprises focus on the development of new iron and steel material, a phase for the business rivals of competitive advantage in order to, for example, high strength or corrosion resistance of new steel to open up the market demand .
Resulting in people to determine the causes of change, there are signs that the rapid expansion of China's steel consumption and output in the past are beginning a sharp slowdown in the situation in the steel industry.
British steel consulting firm Meps expects Chinese steel output this year, an increase of 5.7%, an increase of the previous year. This indicates a significant slowdown in Chinese steel demand growth, strong growth in steel demand in China 2000-2010 five times - which led to synchronize the output of iron and steel enterprises in China increased sharply, and global steel prices constitute the upward pressure, eventually leading to China other than iron and steel manufacturers have been offering capacity expansion plans.
Frankfurt BHF Bank analyst Herman Wright (Hermann Reith) is one of the most pessimistic outlook for the steel industry analysts. He pointed out that China's steel demand and output has been close to the peak. Head of global metals sector of the consulting firm Accenture (Accenture), John Lichtenstein (John Lichtenstein) relatively moderate views that China's steel output in 2020 stabilized at 800 million tons a year - the Meps then expected China's steel output was 750 million tons.
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