July 5, the Australian mining giant, the world's richest woman, Gina (Gina Rinehart), Reinhardt, take practical action - to sell 3.7% in the Australian media giant Fairfax (Fairfax) Group shares - once again to Phil Farkas pressure, trying to get the Board of Directors agreed to its previously proposed requirements, including access to three board seats, served as vice chairman.
 
Australia New South Wales University Press and the Media Research Center, Associate Professor David McKnight (David McKnight) to the Post reporter, now this scene, Australia is the most representative figure of the forces in the mining industry are trying to rule society in an important and credible mechanism system.
 
In the past six months, the 58-year-old Reinhardt has repeatedly sale of Fairfax shares, and constantly put pressure on the Fairfax, trying to master the media the right to speak, but with little success. Fairfax board of directors rejected its request made at the end of June, Reinhart and even once threatened divestment from Fairfax. She currently holds a 14.97% stake in Fairfax, is still the single largest shareholder of the company.
 
In the 2012 Forbes global rich list, Reinhardt ranked 29, the net assets of $ 18 billion.
 
Reinhardt coveted Fairfax is Australia's oldest newspaper group, with more than 180 years of history. The Group, which owns well-known media of "The Age" (The Age) and "The Sydney Morning Herald" (Sydney Morning Herald). At present, 12 major cities in Australia 11 newspaper owned by Fairfax or the country to another media giant - Australian News Limited, two of its urban media releases accounts for 90% of the national total.
 
The richest woman in the media thinking
 
Reinhardt was born mining family.
 
Fiscal-Tass reported on the 9th, Reinhardt's father, Hancock (Lang Hancock) in the 1950s found in the Pilbara, Western Australia, the world's largest iron ore deposits in iron ore, then with partners leased mining companies, by charging rent and riches. So far, the Rio Tinto in the Pilbara iron ore mined in part, the Hancock family, annually to the latter 50% of the profits to pay as rent.
 
According to financial said, Reinhardt is born to his father and his second wife, is the only recognized heir. Hancock died in 1992, Reinhardt family business - Hancock exploration company. Apart from continuing to profit from Rio Tinto's iron ore business, she has also taken with other joint venture and other forms of further expansion of the family of minerals development. Australian mining boom in the last 10 years, the Reinhardt assets dramatically from when she initially inherited about $ 730 million expansion.
 
Forbes has reported that, as the only child in the home, from start work in his father's side, Reinhardt very early exposure to business. In addition, Reinhardt demand absolute loyalty, employees and consultants are not required to do according to their own, she would dismiss them.
Reinhardt's media ambitions a long time.
 
As early as November 2010, Reinhart began her career first media investment, the acquisition of a 10% stake in Australia's tenth television (Ten Network)
 
At that time, Reinhardt wholly-owned mining giant Hancock exploration company said in a statement, the reason for the news media interested in is this country's future is very important. "
 
Reinhardt's friend, columnist Andrew Bolt (Andrew Bolt), also known as the Reinhardt has its own objectives, the tenth television is clearly just a tool, and that Reinhardt wanted to tenth television molded into Australia Fox. Fox is the media tycoon Rupert Murdoch's television, the industry was regarded as one of Murdoch's "sound tools".
 
Reinhardt pre-emptive
 
A television station apparently can not satisfy the appetite of Reinhardt.
 
Not long after the investment finished tenth television, Reinhart will look aimed at trouble Fairfax Group. In January this year, Reinhart holdings to 12 percent, had become the largest shareholder of the Fairfax Group, but it was the outside world is not yet clear what her real purpose is. Until June of this year, to further increase to 18.67%, Reinhardt to the Fairfax Board of Directors requirements, to seek at least a maximum of three board seats, as well as the post of a Vice Chairman.
 
After nearly a month of tug of war, June 27, Fairfax chairman Roger Ke Bote (Roger Corbett), a statement said the two sides failed to agree to join the board of directors on Reinhardt.
 
Reinhardt Hancock responded that she supported the integrity and accuracy of the news, Fairfax Group has asked the reporter to support "Earth Hour" has undermined the above criteria.
Reinhardt had also repeatedly argue that he never want to manipulate the media in the past through the media sound.
 
When the outside world that the two sides into a stalemate, Reinhardt pre-emptive strike by Hancock, to sell part of Fairfax shares. Hancock external, said reducing its stake to below 15% for regulatory requirements, but the outside world believe that Reinhardt is a retreat, further pressure.
 
Reinhardt unofficial biographer, "The Age" columnist Adele Ferguson (Adele Ferguson) Do not foolishly believe that the holdings of Reinhardt want to give up seeking control of Fairfax. "If you look to do something, then she will not give up - no matter the cost."
 
Employees are concerned that the independence of the affected
"Now many of our reporters are more concerned about, because she is more famous in Australia, if a board seat, then, will not affect the reputation of our newspaper." Frankly to the Morning Post reporter who requested anonymity, "The Age" insiders. Reinhardt to be successful, I am afraid there will be colleagues leave.
 
Two weeks ago, Reinhardt and the Fairfax Group "war" was going on, "The Age" and "Sydney Morning Herald editor-in-chief has resigned. The insider said Reinhardt asked the board seats and not too much, "but all the directors of our board of directors are required to maintain the independence of the newspaper, but Reinhardt reluctant to sign for approval."
 
Fairfax have a proud reason, especially compared to local competitors, News Corporation, Fairfax, is not subject to any control of a media tycoon. These insiders confidence in the introduction of "The Age" full of that, the newspaper reported in Australia is still influential.
Pattern of the paper media in Australia, the Fairfax Group and News Corporation, the world, the former "The Age", Sydney Morning Herald and Australian Business Review, the latter of "Australians" most welcome.
Fairfax crisis
 
While Fairfax employees do not want to editors to be affected, but now do need to Fairfax Reinhardt pull one.
 
Fairfax report shows that the company in fiscal 2011 net loss of $ 390 million in its fiscal 2010 profit of $ 282 million. The past five years, its profits fluctuated state in 2009 and 2011, average annual substantial loss, its stock price from its heyday in 2007 Australian dollar fell to less than A $ 0.6.
 
The report also shows that the largest costs in Fairfax, from Staff costs and newspaper printing, accounting for more than half of operating costs, and their income from the sale of the business and service sector, 2011 and 2010 income is almost flat.
 
Fairfax CEO Greg Hyde said that the first reform of the existing city newspaper publishing business, to boost its profitability and to restore the declining newspaper circulation, and this year will also modify its pricing strategy of multiple platforms, and improve printing efficiency newspaper distribution and circulation. Hyde said that the debt maturing in 2012 and 2013, by its cash flow is completely covered. Fairfax is currently carrying more than 800 million Australian dollars of debt.
Mid-June of this year, Fairfax has begun to help themselves, set to lay off 1900 people, including three years, narrowing the newspaper layout, to join the online subscription fee, close two printing houses, and so a series of burden reduction measures.
 
The aforementioned insider told the Post reporter, the Fairfax Group has communicated the "Digital" (Digital First) policy requirements of the news will be the primary consideration network needs, the first time published in the digital platform.
 
According to the latest statistics, in the Fairfax Group's urban audience of the media, the newspaper readers only 23% of digital terminals accounted for 77% of readers, but the traditional media is still in print, production, distribution, and distribution areas of spend 30 % of costs, the lag is evident.
 
In fact, newspapers have been far more attractive to Australians as before.
 
"In the past, the Australian habit of the morning, eating breakfast, read the newspaper, now a few." Australian Broadcasting Corporation Chinese director Fang Teng said to the Post reporter, with the rise of social media and networks, to read newspapers less and less, especially in such times there is no media group like Fairfax.
 
White may oppose the carbon tax
 
The foregoing insiders with respect Reinhardt can not enter the board of directors does not matter, as long as she does not interfere with the independent editors can. Obviously, Reinhardt seek board seats is obtaining the right to be heard, this worry is not just the newspaper staff, as well as politicians.
 
Fang Teng told the Post reporter, many people worry Reinhardt to the Board after the independence of the media change, turned against the Labour government, "Australian politicians are very much opposed to her to enter, might influence the next election, the Labour Party Government's carbon tax and royalties Reinhardt opposition. "
 
Fang Teng said Reinhardt win, it means the loss of democracy in Australia, Reinhardt's view through a variety of forms present, "including the mining policy are not satisfied, the miners want to say about the media through the purchase of media to make their voice. "
 
McKnight, also known as Fairfax and News Corporation are forces politicians to control, that has a huge and long-term impact on Australia's political, economic and cultural metropolis.
It's no wonder the Australian Broadband Communications and Digital Economy Minister Stephen Conroy (Stephen Conroy) warned Reinhart, do not destroy Fairfax this piece of gold.
 
It is worth noting that so far, trying to control the Fairfax editorial Reinhardt is not yet open for media interviews. The aforementioned "The Age" insiders, Reinhardt never on the matter with the company's editors and reporters have communicated their understanding of the Reinhardt hardly a media interview. Ferguson also acknowledged that Reinhardt is difficult to interview so that she wrote the biography of Reinhardt did not interview I.



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