"Consumer 500 return 500", "buy more to return dividends continuously. Publicity and spoken has been around the rebate website billed as" Performance Marketing ", but now it has become a" pyramid scheme "incriminating evidence. Following the Pacific Direct purchase network have been investigated in Henan and other places, full of shopping network collapse, one hundred cartel bosses also have escaped and run away, the crime of one hundred million e-commerce Limited and its subsidiary million shopping site on suspicion of organizational leadership pyramid schemes have been relevant department of the close.
The collapse of the crisis continue to spread. Biscuits shopping, excellent home shopping rebate network invariably notice posted, and now all business be suspended, unverified market sources said, biscuits, excellent home more than 30 rebate website was recently shut down or enter " sleep "state. Jingdong Mall has released has announced that the suspension of cooperation with all the rebate station CPS; Taobao change the rules back in early May, announced that Taobao customer applications and tools prohibits the Taobao merchandise search service.
Electricity supplier of government regulation and a large platform at the same time force the specification online shopping rebate industry ecosystem, "From now on, the entire rebate industry will face a major reshuffle. May last only 3 - 5." Show, CEO Huang Chengsong case analysis .
The rebate site reduced to a "pyramid scheme".
Zhejiang china , one hundred million e-commerce Co,Ltd. (10,000 shopping) suspected of organizing the sin of the leadership pyramid schemes have been filed for investigation. "Recently, Jinhua, Zhejiang Administration for Industry and Commerce, Public Security Bureau jointly issued a paper notice, the recent Chinese shopping rebate site "MLM storm" to a climax.
It is reported that as of May 30, the effective integral million shopping site to participate in bonus rebates of nearly 57.4 million, accrued or liabilities of 28.7 billion yuan, the company carrying amount of funds remaining 300 million yuan. "10000 Shopping dividend rebate operation is very simple, franchisee sales amount of 500 yuan to the consumer products, need to be handed over to the 16% commission to" 10000 Shopping, "10000 Shopping commitment every day to come up spending 10% to the total consumption of at least 500 yuan a member of equalization to the consumers, "10000 Shopping" a right to dividends of $ 500 program for each dividend right to a daily maximum rebate a million.
On the boat to get involved in public. Prior to this, full of shopping, the Union of all trades, biscuits network have been exposed, "suspected pyramid schemes, leading to the collapse of the rebate model of the above site with 10,000 shopping is basically the same. "Substantial after the person's consumption to pay the previous rebate, with the rapid expansion of the business, risks become increasingly apparent". Electric supplier industry analysis, said.
According to the coalition of the network of China's anti-pyramid scheme in mid-May survey released report, "Up to now, the total amount of consumer rebate business model to reach nearly 1 trillion, including consumer rebates for the name of trying to sell some MLM organizations The amount involved is about 200 billion and 10,000 shopping network, represented by "consumption saving money free" mode, due to uncontrollable market, the people of speculative gambling psychological thick, poor corporate governance and other factors, began to "hollow" financial game.
A series of crash
Although, can not the rebate website simply equated with the "pyramid site, however, the pessimism has spread rapidly out of control.
Jingdong Mall and Taobao have to get involved in the project of the rebates do measures to deal with.
Government regulation and a large platform electricity supplier at the same time force the specification online shopping rebate industry, ecology, a great impact. "At present, China's rebates network is mostly a rebate tools, Taobao, Jingdong platform power to find the goods, then the rebate Web search rebates, and finally click on to the electronic business platform to buy, CEO of the giant group yellow blending to the Southern Reporter, China Power industry has formed a pattern of several giant monopoly, rely on rebates to boost sales of the model is difficult to create sustainable profit model.
The situation may arise, "From now on, the entire rebate industry will be facing a major reshuffle. May last only 3-5 at home." Show when the network C, the EO Huang Chengsong case analysis.
According to industry estimates, the country has more than 30 rebate website was recently shut down or go into "sleep" state. Such as excellent home shopping rebate network has been posted to the bulletin, "now all business be suspended," the collapse of the crisis continues.
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