Apple's iTunes store milking its popularity, price formation and e-book publishers raise illegal cartel, a federal judge's decision in the case, by the late Steve Jobs, then shaken.
Wednesday's ruling, the U.S. District Court in Manhattan, Judge Danny Scott standing government regulatory bodies of the competition, Apple added five book publishers unite price-fixing conspiracy, leading consumers to pay more for e-books Amazon.com.
Determination to protect the world's most beloved brands, Apple has firmly denied that it did not do anything wrong, even in the case of book publishers settlement to avoid trial. Apple did not shake its insistence on innocence, the C?te draw realistic portraits, ruling in her 160 iPhone and iPad manufacturer.
Cupertino, Calif., the company vowed to appeal the decision to extend the legal odyssey, can end up in the U.S. Supreme Court.
It is unclear preliminary results will have a huge impact pricing of e-books, continue to replace the printed book, more and more people buy tablets such as the iPad and other devices, such as Amazon's Kindle.
"Predict" the impact on consumers would be negligible, antitrust experts ANKUR Kapoor for Constantine Cannon in New York.
Book publishers in the early settlements, aimed at encouraging more discount. However, this did not happen, even in the Amazon sales book version of the popular hardcover titles for $ 9.99, April 2010 release of the Apple iPad before disturbed publishers.
This is a practice of discounting, Apple and publishers try to eliminate causes iPad's debut, according to last year's antitrust lawsuit by the U.S. Justice Department and 33 state attorneys general.
Apple's iTunes store, where tens of millions of consumers have been regularly buy music, videos and applications, providing a strong platform, destroying the Amazon pricing system, the government contends, finally persuaded C?te d'Ivoire, who presided over the 2 - and - semi-parametric week trial.
"Apple to seize this opportunity, brilliantly played his own hand," Cote said. She wrote that Apple's deal with publishers cause some e-book prices will rise 50% or more almost overnight. As part of its standard commission, Apple gained 30% reduction for each book sold.
C?te d'Ivoire, who have yet to determine the financial scope of damages that the evidence was "overwhelming, Apple knows illegal purposes conspiracy, and joined the conspiracy of specific intent to help it succeed."
Words of Steve Jobs has played a pivotal role in the test results, even after a long battle with cancer, died in October 2011 of the Apple co-founder and long-term CEO.
Government lawyers cited a number of e-mail exchanges and ideas Steve Jobs, he and his biographer Walter Isaacson (Walter Isaacson), to prove that he is willing to collude with publishers. Counsel argues that his goal is to get more digital content, which will help to make the iPad a more attractive device.
In her ruling, Cote said: "Apple's participation in a conspiracy convincing evidence," comes from the words of Steve Jobs.
Isaacson wrote that Jobs said Apple assured publishers, "We will go to proxy mode, where you set the price, we get our 30%, is that customers pay a little more, but anyway, what you want."
Jobs told publishers that they had to let Apple sell at a lower price, if the opponent has also continued to discount. At this time, the publisher requires Amazon signed a contract requiring them to pay higher prices for "proxy." If Amazon refuses, it will not get any books for sale, Jobs told Isaacson.
Price-fixing allegations previously settled publishers Hachette, Harper Collins, Simon & Schuster, Holtzbrinck Publishing, Macmillan do business, and Penguin Publishing Ltd, Penguin Group business.
Although these settlements shackles removed, preventing Amazon from discounting the price of $ 9.99 ebook, publishers fear has become increasingly rare.
For example, Simon & Schuster eBook Tuesday, Brad Thor's "hidden order" sale Wednesday at $ 12.74. Neil Gaiman's "Ocean in Lane's End," published last month by the imprint of Harper Collins Publishing, costs $ 12.80. The same books listed at $ 12.99 U.S. dollars, Apple's iTunes store.
Amazon on Wednesday declined to comment.
E-book prices may be a natural evolution of the emerging markets, rather than a sinister plan part of the product, according to the Boston College Law School professor David Olson.
"With Apple entered the scene, there are multiple platforms beginning books and distribution levels, rather than letting the market and pricing negotiations form itself, the court to freeze the price at the time of the proposed model and the Amazon," Olsen said.
Cote said in her ruling conspiracy harmed consumers a variety of ways. She said that some people have to pay more for e-books. Others buy a cheap e-books, they are more inclined than others to complete the purchase and postpone the purchase, rather than paying higher prices.
Although she acknowledged that many of Apple's practice of dealing with its separate legal publishers, Cote said that they jointly promote e-book prices across the board improvement goals.
Apple spokesman Tom Neumayr said, the iBookstore to iTunes Store "give customers more choice, injecting much-needed innovation and competition into the market, breaking the monopoly grip Amazon publishing industry."
C?te d'Ivoire decided not surprising. She had urged Apple to resolve before trial, warned that the company has only a slim chance of winning.
Apple did not change his mind during the trial. She identified five pilot "It is noteworthy that they lack the credibility of witnesses," including as Jobs's right-hand man, former Apple executive Eddie.
Department of Justice Assistant Attorney General Bill Bell, known as the ruling "tens of millions of consumers choose to read e-books triumph."
Kapoor, antitrust lawyers believe that Apple has a good chance to win in its appeal. He believes that many evidence EA Jobs negotiation and transformation of the market. Since Steve Jobs' understanding of industry dynamics does not mean that Apple and publishers have agreed to raise prices, "Kapoor said.
Cote said that although there is no immediate arrangements for damages trial will follow. A conference hearing is scheduled for Aug. 9.
Investors in large part to get rid of Apple's legal setback. Apple shares fell $ 1.62 to close $ 420.73 just as.
 



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