According to Samsung Electronics Co. analyst marketing magic fall, what they do, they now admit is hopelessly optimistic forecast its smartphone sales.
Samsung's high-end smart phone market share is still huge desalination industry data to convince some analysts pointed to rapid saturation of the segment has been eating into Apple's (Nasdaq: AAPL - News) iPhone 5 sales of reality.
Woori Investment & Securities, one of Korea's largest securities firm, Samsung's earnings and target price on June 5 cut its outlook. This is the first time to adjust their views.
Massive wave has been followed by the downgrade, including JP Morgan Chase, Morgan Stanley (Morgan Stanley) (XETRA: 885836 - news) and Goldman Sachs (NYSE: GS-PB - news) to adopt a more ugly how their assumptions S4, Samsung latest forecast Galaxy smartphones, on how to do.
Sales are estimated at up to 30% reduction in S4, stirring investor Samsung's mobile devices division - the company's biggest profit growth.
IT giant in South Korea investors have paid a high price. Samsung loses downgrade after the stock plunged nearly $ 2 billion in market value in a week.
"I would say, including myself have this belief that they will once again outperform most of the forecast - because it is Samsung, KB Investment Securities analyst, said:" Bian Hanjoon. "They beat previously expected, which led to a lot of people believe that they are bound to and S4 shine brightly."
S4 sold 100,000 units, in late April, in just one month, and its premiere outperformed its predecessor S3.
However, analysts say that the high-end smart phone market is slowing down, especially in Europe and South Korea's prospects, citing ill.
S4, in reality, also lacks any real wow factor, they said.
Admittedly infer Street, including Goldman Sachs, through the year in the first quarter earnings momentum, "Goldman Sachs analysts said in a report that Michael Bang." This leads to a very optimistic earnings expectations. "
Most analysts have lowered their estimates S4 shipped about 700 million units a month, from a previous average estimate of 100,000.
Bank of America Merrill Lynch has reduced the S4 5 万 至 650,000, this year's sales estimates.
Some analysts say the loss of 5 million S4 sets the sales potential will be reduced by approximately $ 10 billion, Samsung's operating profit.
"S4 sale of solid, it is just some analysts have high expectations, and then they lower their", JK Shin (FRANKFURT: A1H881 - News), Samsung's mobile devices division, told reporters last week.
In the past month, 43 analysts in 17 lowered its earnings estimates for the Samsung, resulting in a 0.6% decline in their company in April, to - in June the average earnings forecast 10.4 trillion won ( 900 one billion U.S. dollars), according to Thomson Reuters (Thomson Reuters) StarMine's.
Lowered forecasts, however, will remain a quarterly record.
Many analysts say, S4 sales weaker than expected will not necessarily prevent Samsung announced record quarterly profits. The company has entered into many areas of the smartphone market, Merrill Lynch said.
Mid-range phone
Nevertheless, the downgrade has been overshadowed by the scale of the $ 25 billion U.S. dollars of Samsung's smartphone market dominance.
Do it without favor, Chinese competitors are actively expanding their market share, thanks to strong sales of mid-range models - Samsung positioned relatively weak segments, according to analysts.
Samsung middle segment accounted for 15% of total shipments, lower than the same period last year.
Analysts said that Samsung has to focus on this lower layer interim.
High-end market is losing momentum, vendors struggling to differentiate themselves and consumers call for innovative leap forward, they said.
To be sure, Samsung does not idle.
It has gradually expanded its products. S4 in recent weeks launched four varieties, there is a streamlined version called Galaxy Mini.
In contrast, Apple has not since the iPhone 5 in September last year to market new products.
Samsung also hopes bulls product launch later this year, including the Galaxy Note 3, cell phone tablet hybrid.
Some analysts said the conservative forecast will prevail.
"Innovation has been reduced expectations, and said," I do not think there will be as much buzz around new product launches, as it uses Bian KB.
Samsung's stock fell to six-month low last Thursday, was up 0.9% on Friday
 
 



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