Google mobile advertising is to sell more than combination of other competitors, as for the second consecutive year, according to new forecasts, highlight the strength of the Internet search giant's to make money, from personal computers to the expansion of the smartphone and tablet.
Research firm eMarketer projects Google company issued a report on Thursday will produce a shift nearly $890 million in advertising revenue this year around the world. The figure reflects the amount of expected and advertising partners pay commission, Google will be retained.
Forecast calls Google holds a 56% share of the market, it is expected to close to $1.6 billion, the year of the mobile advertising market as a whole. In 2012, Google accounted for 52%, about $460 million, is a global mobile advertising market, according to eMarketer.
, has the world's largest online social network, Facebook is expected to become mobile advertising is a distant second, about $20 billion in revenue from mobile phones and tablets, eMarketer predicts. Though still far behind Google, Facebook has been rapid progress in mobile market. Last year, Facebook sold less than $500 million in mobile advertising.
The report marked the first eMarketer's digital advertising across the whole of the earth. The previous estimate, closely watched industry, has been confined to the advertising market.
EMarketer's Numbers are interesting, because Google has not revealed its advertising revenue how many flow rapidly growing advertising market. Located in mountain view, calif., the company has repeatedly said, in a quarterly profit, its mobile advertising business is booming.
Google in mobile advertising success lies in its ability to build its Internet search engine and other services, such as digital maps, Gmail and Google Chrome browser, frequently used applications on mobile devices. Companies do this mainly through establishing partnership with apple, the company's iPhone came out in 2007. Google's android, now more than 900 free operating system running on a mobile device and then baked.
Into the iPhone and the iPad the competitive threat of Google Android's success, apple dump some built-in programs on these devices. Google service. But many iPhone and iPad users still rely on their apple devices are installed on the application of Google products.
Google in the mobile advertising market leading position, may not be large, if the U.S. federal trade commission has not yet approved in 2010, the company's $68.1 billion acquisition of AdMob. Critics said the deal would make it more difficult to appear formidable competitors against approval. AdMob's set up one of the first mobile AD service.
Hasn't been entirely smooth transition to the Google mobile computing. Advertising so far has not been willing to pay how much, because they do mobile advertising, because size smaller on a computer screen. Resistance is the main reason, why Google ads, on average, prices have been falling, since the 2011 downturn, rattled investors and keep the company's stock price.
But in the Google advertisement price downturn has eased since the end of last year, the market marketing has begun to see better returns, from their activities. Google has also revised its advertising system, made the movement on the computer and mobile devices are tied together.
These factors change the investor sentiment, in Google's share price increased 23% so far this year. Shares closed at $871.98 on Wednesday.
Also provide eMarketer predicted total digital advertising market, including the PC channel. Pay commission, after Google's global advertising revenue is expected to total $38.8 billion, since this year, according to the forecast, increased by 19% from the same period last year.
Estimate assumes that Google will take a third of the digital advertising this year nearly $11.7 billion in market. Facebook ranked second, 5% of the overall market is expected to share and yahoo in just under 3%, according to eMarketer.



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