Industry observers questioned Apple (NASDAQ: AAPL) decided to terminate the wisdom of the last alliance with Google (NASDAQ: GOOG), the recent mapping service plans for the future of the iPhone maker clues. In mid-March, Apple shut down a large number of high-tech venture WifiSlam buy the company and merge its indoor mapped to Apple's much-maligned "map" function interface. Although Apple has not confirmed the terms of the private transaction, industry experts linked to the value of approximately $ 2 billion.
It seems clear that Apple will use the acquisition to strengthen its mapping service. Google Maps, Google Earth and Street View feature is the online space industry standard indicates that the program, it is likely that Apple will the come-sub-sectors WifiSlam use of the interior space mapping. Although Google has been working services to enable business owners and institutions "Virtual Tour", the organization's internal, Apple may want to acquire its competitors WifiSlam will give it a head start.
According to the report, the the Apple purchase WifiSlam about $ 20 million, the company's signature GPS products off the market. While the company has not made a final announced plans WifiSlam the, this does not seem possible, it will restart the customer-centric applications. Instead, Apple may classified WifiSlam's proprietary applications and software into its own ecosystem. This will allow Apple and Google in direct competition increasingly important interior space mapping.
 
Although Apple and Google's other players are considered another aspect, the company is a direct competitor of the other common competitors. However, the two companies have a common threat: Facebook (NASDAQ: FB) in this space. Offend Google's business information services, social networking has become more and more aggressive. In fact, Facebook's platform has so far proved to be more successful than Google's attempt to consolidate its social and business directory operations. However, the extent Facebook not to make money, Google has provided. Although revenue of approximately $ 50 billion, the company is basically even broke out in 2012. Their sales were up 40%, but profit fell 78%. Generate profits, Apple and Google in a different league than Facebook, but once on Facebook to find a better way to open it converted into U.S. dollars, all of these things may change. Apple and Google are quickly set up obstacles to keep the Facebook takeover. The big guy wants to resist the occupation of their own sites like Twitter and Dropbox private high-tech enterprises. Promote the mapping program is only one of the methods. Long-term prospects and possible drama, from a strategic point of view, the deal makes intuitive sense. After the introduction of the mapping function to make a major mistake, Apple seems to have put aside plans to challenge Google in one of its strongest business areas. In fact, the collapse of the Apple map is a rare public relations setback for its own news oral. Despite the recent share price decline is a complex issue and mistakes stew results, but it is undeniable that the disaster is a contributing factor to its business premises, Google has made a concerted effort to cope with the Earth and Street View functionality into its homegrown business directory. The company is recruiting enterprises in the process, the staff of the camera wearing a Google Street View panoramic photo, its place in public areas. Eventually, the company hopes to have a comprehensive database, these interior views. Although WifiSlam work in a different way, does not provide a realistic photographic representations of the interior space, the application is clearly offers great possibilities. For example, the Apple device users may have day to use WifiSlam, GPS function to find the specific product in a crowded warehouse storage, or through a messy Stadium navigation, sports. Google would be foolish to underestimate its destructive potential. In short, Apple's acquisition of WifiSlam a fairly small number of very clear that the company has not given up the dream of competing with Google representative sub-space industry. Investors believe that the the indoor mapping application in WifiSlam have the ability to change the present situation, take a closer look at Apple's stock. Of course, this development can be used as a basis for further research of the competitive position of the two companies.
 



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