Sydney, Australia (AP) - the Supreme Court on Wednesday ruled out a, Google company has been found guilty of violation of trade law Internet giant through holding the deceptive advertisements.
The higher court's decision to overthrow the federal court, from April this year, Google has engaged in a misleading or fraudulent behavior has four advertisements appear on Google Australia website. Advertisers use the name of the competitors as a key word to trigger their advertisements appear.
The federal court decision, it may mislead people looking for the competitor information, so the violation of the Australian trade practice method "and banned enterprises engaged in fraudulent behavior. Google think, this is not responsible for the contents of advertisements, therefore it cannot be found to be in breach of behavior.
Standing in the high court and Google search engine is in its ruling prescribed, unlike newspapers or broadcast advertisement person.
"Google without the author's sponsored links; it just publish or show, not through or approval, the advertising of misleading statements," the court ruled in its ruling wrote. It says, ordinary Internet users have come to realize the links of advertisers and Google did not accept them.
Google said in a statement that it welcomed the decision. The Australian competition and consumer commission, and lead to Google, still says, advertisers should make sure they don't mislead consumers.
"ACCC these procedures, to clarify the relevant laws, in the age of the Internet advertising practice," the ACCC chairman rod shames said in a statement. "Specifically, we think, online content provider should be a misleading or fraudulent behavior, they have significant control delivery."
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