Trade visits are organised visits to target markets. While they provide an excellent opportunity to research overseas markets, you can also use them to generate business opportunities, or assess what sales and promotion strategies are likely to succeed.

Planning your visit

Successful visits to overseas markets need to be based on concrete objectives. For example, you might want to:

investigate whether your product will be acceptable to the market or whether you need to make changes - this could include its packaging

investigate market trends

generate business opportunities

identify potential distributors, wholesalers or sales agents for your product

find potential partners for joint ventures

raise your company profile

You should take appropriate product literature with you, translated into the local language. A professional and well-targeted brochure will help to generate local business interest.

Support for trade visits

UK Trade & Investment offers a range of services to help businesses going on trade visits to generate advance publicity in their target market. It also offers a range of other advice and financial support.

Many trade visits are led by the British Chambers of Commerce (BCC). These visits often benefit from travel subsidies.

 

 

( liyy )22 Apr,2011

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