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Variations in the American Business Culture

The American business culture varies greatly by region, age, and gender.  As someone interested in building business relationships with Americans, it helps to ask the all-important question:


Where are you from?


This is a normal question to ask an American shortly after meeting him or her. Sometimes a person may say that they are from the city they are in now, but often they are from somewhere else. A person’s place of origin has influence over their behavior. New Yorkers and Californians tend to be more direct communicators. Midwesterners, Southerners and Northeasterners tend to value politeness and manners more than those from other areas. Californians tend to adapt to new ideas more quickly compared with other areas. You get the idea…


Gender and Race


In the U.S. white males still dominate top management in corporations, though both minorities and women are making progress in this area. Many entrepreneurs are women and from minority groups. While women and minorities in some countries can be marginalized as little or no business consequence, these business professionals should never be underestimated in American business culture. Facing adversity on the job often makes women and minorities shrewd businesspeople.


Age in American Business


There are several generations of Americans in the workforce today. The most senior is the Baby Boomer generation. These workers were born in the years following World War II. Unlike in most of the business world, age does not automatically elevate a person’s business status. In a business meeting, the oldest person is rarely the boss. Instead, Americans assign status based on a person’s achievements, with particular weight given to recent achievement on the job. Baby Boomers are just starting to reach retirement age and are worried about keeping their job until they are ready to retire. Once a job is lost, an older person has a much harder time finding a new job at the same level.


The middle-aged generation in their thirties and forties is called Generation X. This is a smaller generation than the Baby Boomers. Gen Xers are more open to technology and international business than some in the older generation who remember a time with much less international trade. A big change for Gen Xers was a larger percent of women reentering the workforce and much more diversity in the workforce. Gen Xers, both men and women, are more likely to want careers that balance their time working with time needed to raise a family.


The youngest generation in the workforce is called Generation Y. Many of these workers are struggling to start careers in a bad economy, thus underemployed. They are extremely tech savvy and expect fast results and feedback in everything.

( Vivian )09 Apr,2012

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