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Global Branding Part 1 - Introduction -- gE Blog Series

by Evan Pennisi


In a more connected and globalized world, brand recognition across many markets and countries has become extremely important for international business. When a company’s goods or services are not only well-known but popular in many countries all around the world, you know that particular company is doing something right. Global branding is a major aspect of marketing in today’s business environment and is constantly changing as the world moves forward. Not only is global branding evolving, it is changing the way businesses market their products across the globe. This week the globalEDGE blog team will take a deeper look at global branding and its impact on international business operations.


Our blog series will address many topics regarding global branding including the challenges of building a global brand, industry based branding trends, and global branding in emerging markets. We hope you enjoy this series and feel free to comment on blog posts throughout the week to tell us what you think!

( Vivian )26 Sep,2012

Other News:
Global Branding Part 1 - Introduction -- gE Blog Series
The Changing Face of Globalization: globalEDGE Blog
Global Branding Part 2 - Evolution of the Global Brand -- gE Blog Series
Mexican Economy Booms from Trade: globalEDGE Blog
Australia Fears Mining Boom is over
Global Branding Part 3 - Branding in the Coffee Industry -- gE Blog Series
Worldwide Social Media in Business: globalEDGE Blog
Melting Arctic Sparks Interest in China: globalEDGE Blog