by Evan Pennisi
Out of the millions of businesses in the United States, only about 1.5 percent of these companies sell their products internationally. Furthermore, over half of these businesses exported to only one foreign market. So what can be done to increase U.S. exports? Doug Barry of the U.S. Commercial Service has the answer. In his book, Exporters! The Wit and Wisdom of Small Business Owners Who Sell Globally, Doug Barry shares 26 success stories from small companies in the United States who made the leap of faith in selling their products abroad. These companies started from small beginnings and now make products for customers throughout the world.
Also in the newly released book, Doug Barry explains the strategies companies use when exporting their products for the first time. The lessons learned by the companies interviewed in the book serve as a guide for other companies looking to expand their products or services overseas. Exporting products is easier than you think and with Doug Barry’s new book, understanding the forces behind successful exporters has become a surmountable task. To access an e-book version of Doug Barry’s latest work, please visit this webpage located here! ( Vivian )14 Mar,2013

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