Machlin Fink

It is almost undeniable that cloud computing is the future. And when it comes to technology the future is now. Cloud computing is the ability to store, manage and process data in a remote server that is hosted on the internet. Essentially, it is your hard drive but out on the internet so you are able to access it anywhere from any device that is outfitted with internet. The possibilities of this technology are seemingly endless and multinational businesses want in.

This seems to have driven the most recent, and largest, deal made by IBM since changing leadership in January 2012. IBM purchased SoftLayer, a Dallas based firm that controls 13 data centers across the United States, Singapore and Amsterdam. This move increases IBM’s presence in cloud computing services and adds to their 10 data centers that they currently operate. IBM has worked to build up their cloud computing services for some time, spending over $4 billion in acquisitions. They are not the only ones who have realized the power of cloud computing.

Large multinational technology companies have worked to develop cloud computing services as the market continues to grow. Microsoft’s cloud, Windows Azure, has crossed the $1 billion in revenue threshold. Amazon still operates the largest network of cloud computing services and could reach close $5 billion in revenue by 2014. Google offers cloud computing solutions and even Apple has created a cloud where you are able to store and backup all of your iTunes files. Businesses are increasingly realizing the advantages cloud computing offers and are increasingly relying on the new technology to gain a competitive edge.

Cloud computing is a real innovation for international business. Operating from a cloud allows for dynamic solutions and mobility that has not existed before. You no longer have to be tied to one device or one hard drive. This allows for more collaboration and knocks down walls that have long stood in the way of international efficiency. It is no wonder why IBM has made continual investments in their cloud computing service; the problem is, they are still playing catch up.