Speaking at Automechanika Middle East in Dubai today (23-5-2012), Mr. Michael Soeding, President, Schaeffler Automotive Aftermarket, said:
"This is the first time I attend the fair in Dubai. It is a very professional concept. We see really professional people here. The quality of meetings and discussions we are having here is on a very high scale. The community has become a global village so we see our distributors frequently and are in constant development with them. Our main objective of exhibiting is to create space to host customers to talk in a private and positive atmosphere.
First our principle is to be as local as possible. Being in the area is better than doing business from a remote location. Since we have set up our offices here our business is performing much better.
The Middle East has some specifics where it is of major importance and it is a market that is growing faster than other areas. The business drivers are always likely to change so we need high flexibility and adaptability and this is the reason to be here."
Automechanika Middle East is the leading trade fair for the rapidly developing automotive aftermarket in the wider Middle East and Africa region and this year the show marks its 10th anniversary in the region. In 2011 it featured 1,102 exhibitors from 52 countries, with a visitor attendance of 17,310 from over 130 countries. The trade fair covers the full range of parts for motor vehicles as well as components for the drive, chassis, body, electrics and electronic groups. It also covers equipment for vehicle service and repair, bodywork repair and painting, tyres, batteries and performance systems. Automechanika Middle East is the perfect platform to meet new contacts, discuss new trends and technological developments, and to keep up to date with industry knowledge and source new products and solutions from the world over.
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