The machine tool industry has seen the slump in its order bookings bottom out. This is particularly true for the large vendor nations who will be meeting at the METAV in Düsseldorf from 23 to 27 February 2010, this year's first comprehensive international trade fair for the entire metalworking sector. 680 top-ranking exhibitors from 26 different countries will on a net exhibition area of around 32,000 m² be
showcasing their innovations in terms of both products and services for industrial manufacture.

"The METAV will show how far the customers for machine tools are beginning to emerge from their state of petrified shock", says a confident Dr. Detlev Elsinghorst, President of METAV. He regards it as a very encouraging sign that during recent weeks and months the number of
exhibitors and the amount of net square metres booked at the METAV have increased substantially. "The firms have responded to the news that most of the early indicators are pointing upwards, and are keen not to miss out on a cyclical recovery now emerging at a very low level", explains Elsinghorst. In particular, manufacturers who are benefiting from empty
warehouses being topped up again report a definite recovery among customers. In project business, too, there are signs of movement.

METAV 2010 will also become a yardstick for the strategies the sector will be deploying to emerge from the crisis. Following last year’s
cataclysmic events, the entire capital goods industry is facing another difficult year with major challenges. Consumers are asking about new
products, for example, such as attractive cars which nonetheless feature economical, eco-friendly engines and drive concepts. Industrial equipment suppliers, for their part, aim to tap into additional customer markets, so as to gain increased independence. The industry as a whole has to match its structures and concepts to the lower level of demand. This is
why cost-cutting and process optimisation will continue to be high on the agenda.

For all this, intelligent production technology is needed. At METAV 2010, production experts can get all the information they need about the latest developments in this field. The principal focuses at the fair are machine tools for metal-cutting and forming, production systems, high-precision tools, automated material flow, computer technology, industrial electronics and accessories.

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