Colin Figgens, President and C.O.O. of NSK Canada (NSK), is proud to announce the launch of an exciting brand campaign, designed to stimulate customers' knowledge and understanding of NSK. The plan includes campaign activities centered on the new tagline, "Think NSK".
"We needed a flexible tagline that would allow us to tailor messages that would connect with our different customers and partners, and 'Think NSK.' delivers," said Colin Figgens. "With 'Think NSK.' we can communicate the advantages of our unique brand attributes and the benefits of choosing NSK, including: Experience, Reliability, Performance, Value, Innovation and Delivery."
The "Think NSK." concept addresses each NSK customer's individual requirements and promotes top-of-mind recognition for each: For the design engineer, "Think NSK." means integrating NSK products into designs for better performance. For the aftermarket end-user, it means requesting NSK products from distributors for the security of NSK quality. For distributors, it means keeping NSK products available and always recommending them to their customers.
NSK is one of the world's largest bearing manufacturers, employs over 25,000 people worldwide, has 60 global manufacturing facilities and over 127 sales offices, operates 12 technology centres and produces and distributes over 100,000 different types of bearings, linear motion and automotive component products.
The "Think NSK." tagline and campaign will help NSK achieve the goal of informing the market of the myriad benefits of selecting NSK products and services by capitalizing on an increased brand profile. The comprehensive brand launch will support NSK's efforts to highlight NSK's unique attributes as the preferred brand of the motion control industry in an effort to seek out new customers and increase North American market share in the years to come.
About NSK Canada
NSK Canada is a member of the NSK Ltd. Group of companies headquartered in Tokyo, Japan. As one of the world's leading bearing manufacturers, it produces and distributes over 100,000 different types of bearings, linear motion and automotive component products.
In Canada, NSK operates with strategically located distribution centres that supply both the original equipment and industrial distribution market. Its network of authorized distributors has the expertise, inventory and delivery systems to meet industry needs, working in partnership with NSK sales and engineering teams to ensure those needs are met with precision and speed. For more information, visit www.ca.nsk.com.
About NSK Limited
Headquartered in Tokyo, Japan, NSK Limited is a world-class producer and innovator of motion and control products. Established in 1916, NSK became a world leader in the industry because of an intense commitment to engineering research, modern manufacturing processes and superior quality.
Today, the company is one of the world's largest bearing manufacturers, employs over 23,000 people worldwide, has 60 global manufacturing facilities and 127 sales offices, operates 12 technology centres and produces and distributes over 100,000 different types of bearings, linear motion and automotive component products. For more information, visit www.nsk.com/
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