Schaeffler Group (Germany, parent of INA and FAG bearings) has launched a FAG branded lineup of bearings and wheel bearing hub units in the U.S. market.

Targeting strictly aftermarket sales channels, the FAG brand application coverage has been selected to offer 95% in-service vehicle coverage with approximately 700 SKUs.

FAG's program involves packaging; printed catalogs; electronic cataloging; competitive, application and popularity cross-references; identification pictures; and a supporting marketing effort.

The launch also involves a new website:
http://www.ReplaceYourBearings.com

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