The world's automakers are from an era of turmoil - left Europe for the backward.
Restore auto sales in the United States and China continued to be strong helps to lighten the mood in this year's Frankfurt motor show, car manufacturers have load wow potential customers with electric and hybrid driven vehicles and the latest technology.
The pace of the latest sales figures shows the key us market, for $1.6 billion in sales this year, before eventually achieved from the financial crisis and economic recession in 2007. Show, however, the domestic market, Europe, the only good news is that a sharp drop in sales appear to stop. Executives and analysts said, there is no obvious rebound, expected at the end of this year or next year.
"Europe is still a challenge," BMW CEO norbert reithofer told reporters. On the other hand, the United States, "is 170000, in front of us, but it is still the most."
Last year, the eu's new car registrations to its lowest level since 1995, about 120000 cars, 15.6 million in 2007. Essen - duisburg university center for automotive research estimates that only 118000 this year, in 2014, a very slight recovery.
"In the automotive industry, we have two of the world, on the one hand, Europe, this is a disaster for the rest of the world, it looks better," Ferdinand du members (Ferdinand Dudenhoeffer), said in a university professor of economics at car.
Whether Europe's terrible images, Germany Daimler, vw and BMW are to make money and to show off new products, in their home show obtrusive and flashy.
In Frankfurt, the main topics include electric and hybrid cars, often at a higher classification performance and price, and a new small suvs, the category of the more and more popular in Europe. Another common theme is the autonomous driving - is still a long way to go, for legal reasons, but more and more technology may by digital camera and a computer equipped with cars.
BMW's great hall, the new core i3 electric compression elevated figure eight orbit around falling silently. All the way across, Daimler CEO dieter zetsche to show off his mercedes-benz brand from driving to another exhibition hall to ride in the back seat, self-driving car technology.
Autonomous cruise after several German towns, to show off the new system. Who bought the new Mercedes s-class driver will find that it forced them to put their hands, after a few seconds on wheels. The company also introduced a hybrid version of the S - Class.
The mass shows four new cars use electric propulsion, electric version of its upward! Briquetting and golf, audi and porsche eve the hybrid drive, it combines can reduce emissions of electric motors and internal combustion engine.
The main target market of these cars, seems to be a young man, many of them have to far away from the parents' SUV to bike, car sharing and public transportation.
Drive BMW's first journalist day Tuesday Shouting "we are a young one song" and introduced, including people tear down the wall of the fragment.
Analysts said, as the hybrid and electric only 0.2% market share, sales and profit outlook remains unclear. They can help enterprises to meet the requirements of the government - low average emissions should be prepared and locate them, if this kind of vehicle to take off.
Mercedes dieter zetsche said, adding that with high technology, is actually make cars in the industrial scale and the only way to sell them.
"We don't hope that there will be what kind of explosive development," dieter zetsche told reporters. "But we will see a long stage, smooth, slow to replace conventional power trend substitute."



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