Apple's sales of the older, cheaper iPhone rise in its latest quarter, highlighting the face of the world's most valuable technology company, as it tries to reverse the recent decline in its earnings and proof that it can still challenge of innovation .
Tuesday results exceeded analysts' forecasts, to guide the way, investors tend to react to the financial reports. This helped lift Apple's stock from the $ 16.39, or nearly 4 percent in after-hours trading $ 435.38 to figure it out. Stock is still down more than 35% since 10 months ago out of the latest model of iPhone.
Largely reflects the economic downturn in the smartphone and tablet PC market is becoming more competitive. Apple's definition, then led the market for several years to promote the company has entered a rapid growth phase, enthralled Wall Street. But now there are indications that Apple's growth was seemingly irrepressible delay competitors such as Google, Samsung Electronics Co. and Amazon.com company into considerably weaken the price of apples.
Competitive pressure for Apple's latest models of the iPhone price is lower than sales of its older models, and the introduction of its iPad smaller, cheaper version.
The impact of this shift can be seen in Apple's fiscal third quarter, during the three months ending June.
This marks the second consecutive quarter has been a steady increase from a year earlier profit of years later, Apple's earnings. Its fiscal third quarter, the company's earnings $ 690 million, or 7.47 yuan per share, from $ 880 million U.S. dollars, or 9.32 yuan per share, a decrease of 22%. Earnings exceeded acceptable average estimate of analysts polled by FactSet of between $ 7.31 per share.
Apple's revenue in the quarter, almost unchanged, resulting in the smallest increase since last year in Cupertino, Calif., company six years ago, launched a mobile computing revolution with the iPhone's debut.
35 billions of dollars in revenues last year amounted to 35.3 billion yuan, in the latest quarter. Analysts had expected revenue will remain unchanged from a year ago.
In mid-September, the end of Apple's current quarter forecast requirement of 35.5 billions in revenue, which would be a slight decrease from the same period last year. The company did not forecast its earnings for the year, but analysts are preparing another last year.
Topeka Capital analyst Brian White said in a research report on Tuesday that in the quarter ended September, about capping "forget the year" Apple. He expected the company in its next fiscal year to do better, mainly because he believes Apple will invent a new production line equipment.
Apple has not introduced a breakthrough product iPad inception three years ago, is worrying, since October 2011 death of founder Steve Jobs, the company has lost its touch.
, Who succeeded Steve Jobs as Apple CEO Tim Cook, trying to analysts, the company is still able to innovate, echoed in other public appearances this year, he proposed a common theme. "We are working on some things, we are really proud of," he said in a conference call Tuesday. "We'll see how it is and announce things, because we're ready."
There have been recurrent speculation that Apple is a high-tech watch that can be tethered to an iPhone, just looking at his wrist, let people see important updates and other online information work. Jobs and Cook have been hinted at in the past few years, Apple is working on a new product that will revolutionize television, in the same way the company changed the way people use mobile phones and tablet computers. Cook did not mention in Tuesday's appeal watch television or a new product.
Forrester Research analyst Frank Gillett said: "Apple is clearly in the innovation cycle, between, so Wall Street choked."
If Apple follows its usual schedule, the next generation iPhone will be in September or October on the market.
At the same time, more and more people are buying iPhone's older models, especially in less developed countries, where incomes are low. iPhone 4 and 4S sell less than the latest version of the iPhone 5, but it can still run the latest software.
This phenomenon helps Apple sold 31.2 million this quarter, iPhone, while years ago, an increase of 20%.
But older models shift weaken Apple's profit margins. IPhone sold in the past one quarter, averaging $ 581 $ 608 a year on average.
Consumers usually do not pay anywhere near the price of the iPhone, because they get a discount from a two-year contract promised rate of return of wireless carriers. Most U.S. wireless carriers sell $ 199 iPhone 5, 4S is priced at $ 99. The iPhone 4 with contract commitments are usually free.
IPhone prices will fall further, if Apple decided to design one specifically for low-income countries cheaper model.
Cook hopes the iPhone shrinking average selling price benefits Apple in the long run, the introduction of more first-time buyers of smart phones, the company's products, including its iTunes store music, videos, books and applications. Tied to iTunes, software and services revenue climbed 25 percent from last year to $ 40 billion.
Fierce fighting in the iPad market apple crop in the most recent quarter. In the past quarter sales decreased 14 percent tablet - 146 000, representing a year ago 170,000. The average price of iPad dropped 15 percent from a year earlier, up from $ 515 last year's $ 436.
Declined sharply, reflecting Apple decided last year to sell a smaller version of the iPad, respond to sell mini-tablet by Google, Amazon and other competitors threats.
Google Wednesday in San Francisco is expected to launch its next generation of Nexus tablet. The current Nexus tablet with a 7-inch display and 16 GB is priced at $ 199, 8-inch display and store the same amount of iPad Mini price 40% lower.
 



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