Sprint Corporation (Sw.N) last Thursday to provide unlimited lifetime account data services, as the third largest U.S. wireless carrier looks to lure customers away from bigger rivals Verizon Wireless and AT & T Inc. (NYSE : T).
The announcement, just a day after Softbank (TYO: 9984) at $ $ 2.16 billion purchase of 78% of Sprint and two days Sprint Clearwire Corporation closed its acquisition of the company, which has a large number of wireless television broadcasting license.
Sprint already offers unlimited data service monthly subscription fee, but due to network capacity problems analysts have long questioned whether it will eventually be forced to charge consumers in accordance with, the amount of data they use depends on its opponents.
Sprint CEO Dan Hesse told Reuters reporters that the new guarantees to reassure customers worried just leave AT & T or Verizon Wireless for Sprint offers unlimited service at some point pull.
He said: "This is a big problem, we have to attract AT & T and Verizon customers, our research showed that" guarantees "a clear distinction between" Sprint from its competitors.
Hesse, Sprint has been fighting in the loss of customers, because he was in December 2007 for the highest office, he said he had to complete the Clearwire deal, so the sprint, "the ability to provide an unlimited guarantee for a living."
If there is no wave of Clearwire, Hesse said that Sprint "will run out of gas capacity in a few years.
Sprint, was upgraded to high-speed data services, behind the big competitors in a multi-billion dollar network working to close the gap. Will use the cash from Softbank and Clearwire radio support efforts.
However, while Sprint's ability to provide unlimited service fixed costs, giving it a marketing advantage, BTIG analyst Walter Piecyk that success to attract customers away from competitors will largely depend on how fast it can strengthen its network.
Piecyk said: "They need to change their network perception."
Softbank Sprint says its priority is to improve the network as soon as possible.
Analysts expect Japan's Softbank, run by billionaire Masayoshi Son, Softbank and Clearwire transaction amplifier in the U.S. wireless market competition, because it is well-known aggressive pricing in its domestic market.
Son, who will be the Chairman of the Sprint, also won with Dish Network Corporation (DISH) Chairman Charlie Ergen worked hard to buy Sprint and Clearwire.
Piecyk said, "investors and consumers excited, Sprint Spectrum company is now owned assets, the money to build its network and leaders have the courage to do so." "Remains to be seen whether they can perform. "
With AT & T and Verizon Wireless is Verizon Communications (VZ) and Vodafone Group (VOD.L), risk, Sprint also have to contend with tough smaller rival T-Mobile's U.S. companies (TMUS.N), the fourth largest U.S. mobile service provider.
In the sprint of the day the transaction closed its Softbank, T-Mobile's CEO John Legere announced that his company will allow customers to upgrade their phones every six months, which is four times more often than their competitors.
Hesse declined to comment on any other changes, Sprint, and Softbank will be put in place, and now, these deals are closed.
On Thursday, Sprint also made some minor price adjustments to simplify family planning and individual service plans smartphone users.
In its latest product, the smart phone users will pay $ 2,400 more than the market leader Verizon Wireless customers per year and $ 120 a year less than the second-largest U.S. carrier AT & T and T-Mobile USA.
Sprint Corporation, Sprint Nextel Corporation, Sprint Corporation was renamed after trading on the shares' issue "basis, until last Friday, when it will start trading again under the ticker symbol.
 



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