Users may have grown frustrated with Facebook's basic search functionality designed to make it easier to find people, places and photos on the site later.
On Facebook in January announced its social search tool, but can only provide 110 million users a small part of its engineers continue to adjust and test. In the next few weeks, starting on Monday, the company launched a social search tool called "Graphic Search" to everyone, and its language is set to U.S. English.
With Google's search, which is good looking for specific things, such as grilled kale recipes or Mizuno running shoes different is that, Facebook's tools to explore community information is most useful. Map search allows you to find a friend who lives in San Francisco, who is a vegetarian. Live near you, like hiking friend, who's a friend. Your boyfriend photos, before 2010, you met him. Nearby restaurants your friends like - and so on.
However, soon after, Facebook launched a tool in the Internet field one day, non-toxic, more embarrassing query, display information to the people in the end how much to reveal their website, intentionally or unintentionally. Care to find out what your friends prefer brand condoms? Figure search may tell you.
A blog called actualfacebookgraphsearches.tumblr.com released a collection of search range from "married man, who like a prostitute" to "current employer for people who like racism." They made more than 100 people.
Although it is possible that some of these Facebook users are fully aware that they have shared is very easy to search, it is likely that some do not. Can easily click on the page "likes" and forget about it, and it's easier to assume that burn Valentine's Day five years ago, no one will search your photos from the party days.
In order to avoid any unpleasant, Facebook's plan, it's "make it easier for people to find the photos and other things you share with them," to remind people that they can check the "Who can see my things," notify their privacy settings users.
"Our goal is to avoid bad surprises, said:" In Facebook, privacy and security manager Nicky Jackson Colaco. But she stressed that Facebook's point of view, different search tools' index information than we had been able to do things in a very positive way. "
This is very easy, for example, a common name, to find a long-lost classmates, or friends of friends to find common interests.
Currently, Facebook does not display ads to users based on what they are looking for, but the company may do in the future. As Google has shown that this is a lucrative business. Research firm eMarketer estimates that Google will take all U.S. digital advertising spending nearly 42% this year, Facebook's share of less than 7% or more.
With its new search tool, apparently Facebook is trying to divert traffic and its competitors' advertising expenditures. Will this work will become more clear, more and more people start using it.
 



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