Apple threw most of the real world graphics clues from its iPhone and iPad software, as in a casino, green "think" the game center application, in what it calls the update, the largest since the launch of the iPhone in 2007.
The new operating system, called IOS 7, strive for a clean, simple, translucent impression. Apple is redesigning its all applications and icon, to comply with new face in due course, lead hardware design guru yves Johnny for a long time.
Operating system will display the majority of the iPhone, iPad and iPod touch, this fall, the company said.
Overhaul represent ive tried to wash and dress the appearance of the iPhone and iPad, hope to deepen trend setting equipment users in the attachment. It is equipped with rivals such as samsung electronics and Google is trying to make people by developing their own elegant, tend to be more cheap product line defect.
Intense competition has slowed growth in apple's mobile devices in an increasingly important market accounted for 38%, in the company's share price fell, since the shares peaked at $705.07 in September.
Wall Street doesn't seem to be nearly full of audience to participate developers flocked to San Francisco on Monday, apple's new software, it left a deep impression. Apple's shares fell $2.92 to $438.89 on Monday.
Redesign of the software, using a simple graphical elements, in the neon lights and soft color. Floating, to make ICONS look stereo feeling, relief object - a tactic called "skeuomorphism", is by the late apple CEO and co-founder Steve jobs of all ages.
Interface designers of the new guidelines "flatter", but the iPhone's home screen, the background image will be ably to mobile devices of mobile, create an illusion of depth. Other screen include plenty of white space.
Ive said: "the software has a new structure is consistent, and applied in the whole system, recorded in the presentation. "Design, and in so doing, improve your content."
Although modified design can help to distinguish between rival apple mobile phones and tablet devices, the company long-term risk of alienating users.
Ovum analyst jan Dawson, "predicted" the new version is almost beyond recognition, this will make it polarized light. "Some people will like your phone feel new and different, while others will lost freshness."
Senior research fellow at the professional usability in the Nielsen Norman group, RA LUCA Budiu, said so-called "flatter" design can confuse the user, because it can provide less signal where to click, or click. This has been in this way, she said, "in Windows 8, which has a very" flattening "of the design.
What remains to be seen is whether apple is fixed, not broken. Budiu, points out that the current iOS, it is easier to use than its rival Google android, iOS users seem to be very happy.
IOS update their own navigation applications last year, when it replaced the Google maps application, apple made a rare, mainly. Apple based data than Google maps is uneven and not accurate, find user. Map FRACAS needs is undimmed iPhone, however.
Microsoft's Windows operating system in October, radical transformation provides more dangerous example of software revision. Windows 8 tablets more there is to company, but it ended the chaos of a lot of people are used to traditional desktops and laptops with the old operating system. Market research firm IDC accused in order to speed up Windows 8 PC sales decline.
In other changes, apple's new iOS system will automatically update the application. It will network password stored in apple's iCloud sync service, online, so that they can across devices. Drop functionality will allow large file sharing and apple equipment in the same room.
Apple blossoms stamp of its rivals, samsung electronics co., LTD., has been touting its Galaxy phone is better than the iPhone, because they show the near field communication chip, make people can through the mobile phone crash together sharing files.
"Instead of wandering collision your phone with the others room, said:" software engineering, senior vice President Craig Federighi.
The company also strengthened its and Google, samsung and other mobile phone makers of android software competition. Apple said the search Siri virtual assistant will use Microsoft's Bing, Google's competitors. Apple will also be the desktops and laptops map services and Google maps and other competition.
Siri a new voice is also more and more flexible part of the software upgrade. The plan's robot grandiose female voice sound a bit more human, in iOS. 7. For Siri's introduction, for the first time since 2011, the United States will give users the choice have a assistant in a male voice. In the tin will be able to perform multiple tasks, such as on the display screen brightness adjustment, when asked.
Cupertino, California, the company also introduced a similar to Pandora Internet radio service, iTunes radio. It will be after the completion of the free music apps and music. Will have ads, but the people who pay $25 a year iTunes online music store.
Apple, the pioneer in online music sales and remains a leader in the field, but streaming services such as Pandora and Spotify has become a popular alternative to buy. Pandora relies on its users connect to the Internet all time within certain genres and play songs for free in random.
Last month, Google the company's rivals began to on-demand subscription music service, called all access, enabling users to broadcast to millions upon millions of computers, tablets and smartphones, in exchange for select specific songs and albums from the directory.
Apple is updated every year the iOS operating system, is not responsible for update. The new operating system will provide the iPhone



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