When asked if he would never quit IKEA, last year 87-year-old founder Ingvar Kamprad told the interviewer that he "has no time to die." But his latest step back from the world's largest furniture group has pushed the younger generation to the fore.
Kamprad, who founded the business 70 years ago, is one of the richest men in Europe, it will leave a big business within the company's Board of Directors, Inter IKEA Group owns the brands and boot policy. He had stepped down as CEO in 1986. His youngest son Matthias became chairman.
Under the title change, with more than 300 stores and 6.9 million people in the large enterprises transferred to Mathias and his brother Jonas and Peter, both in their mid-to late 1940s.
"These kids have grown up, to speak at the breakfast table IKEA, at the lunch table, at the dinner table, you can not get a more comprehensive education," said author Bertil Torekull, leading designer: IKEA Story, "the author.
"They came with the idea of ??their generation."
Some people say that Kamprad was gently eased.
"My impression is that at IKEA ...... they let him say what he wants, but they do not pay attention, said:" Bosse Vikingson, reporters followed the IKEA over a decade.
Earlier this year, the IKEA Group's CEO, said he plans to approximately 20-25 new stores per year rate of expansion doubled. Kamprad later told Swedish daily, he had not been informed.
IKEA has grown in Europe, despite the austerity, and now the three sons now have to accept the challenge, in China and India and other markets, and to further expand the online dissemination.
They have the advantage of instant brand recognition, the company claimed that its directory - 2.12 million copies last year in 29 languages ??- publication of "The Bible" after the second reading.
Empire three groups: Jonas IKEA Group, and Peter Mathias between the IKEA Group to the focus group on IKANO son. Groups have different ownership structures and son in their respective board of directors.
Garden shed BEGINNINGS
But they reclusive father's shadow still everywhere. He formally as "senior adviser" IKEA Group, the majority owner of the store, and have control of key positions in the empire foundation.
After flirting with the Nazis during World War II, he has apologized, he established a business in the 1940s, from a shop in his garden shed selling watches and Christmas cards. His "flat pack" furniture concept, which began in 1956, helping to save a sum of transportation, warehousing and sales.
Saving money has become a billionaire Kamprad iconic things, he is said to number Meatball Shop restaurant serves flies economy class, is still worried.
But he knew how to make it also. Sales have more than doubled in the past decade 27.6 one billion euros (about 3.6 billion U.S. dollars) last year, the company owns most of the shops, the IKEA Group plans to 2020, they doubled again.
IKEA published more than a year ago with his son, in his interview with the magazine demand services, they are photos of T-shirts and jeans, a simple banner titled "Future."
"It is refreshing than a radical departure, retail analyst Neil Saunders said:" In Conlumino Advisory Group. "IKEA is now perhaps a little more receptive to some new areas, such as social media, online and multi-channel things, such as consumer trends, in one location."
"All my son has potential, but at different levels. Jonas with his extensive experience, Peter's production conditions, organizational structure and with his talent, his talent, sales, and the big picture and Mathias," England Guevara told Torekull, 2011 年
Jonas also designed some items.
"Better every day."
It is reported that brothers whose father had played down the rift between things.
"We do not always agree, but we agree that the important thing," he said in an interview with reporters, said that last year in the Swiss business magazine Bilanz.
Peter IKANO chairs, and a separate major financial services group also operates four IKEA stores, and his work experience, is the world's largest fashion retailer, H & M, and IKEA in Poland, Sweden and Thailand.
Jonas is English Niyitegeka holding board members, the IKEA Group's parent company and its owner, stitching INGKA Foundation.
Matthias and other staff, as his father's assistant for two years, as well as living five years in 1992 to buy IKEA, also Interogo Foundation, the control room IKEA Group Board.
"This is, as usual, the purpose is to become a little better, every day business," he said in a statement: this week, becoming the chairman of the Inter IKEA Group.
"If not, someone will come and begin to change everything," said, Conlumino Sanders, "because there is no need, it is actually a good, solid business model."
 
 



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