Ford motor co., LTD. (NYSE: F - news), the best-selling full-size F - 150 pickup truck maker, wants to maintain its market leadership while top rival general motors company introduction, more fuel efficient models.
Ford officials said on Tuesday that their car provides consumers with a better part of the overall package in the lucrative than general motors (NYSE: GM - news) 2014 Chevrolet Silverado and GMC Sierra, its fuel economy figures and pricing on Monday said the company.
General motors and ford in the U.S. auto market competitors, around 12% of car sales, and provide fat profit margins, can more than $12000. Truck market especially hot this year, as the us housing market recovery.
"In my opinion, no matter what competitive carmaker will come out with, including their fingers one data point or another, consumers will continue to see the overall value," Ken Czubay, ford's U.S. marketing, sales and the head of service, about American car sales in March, said in a conference call.
Fighting intensified, on Monday, GM said its new truck eight cylinder engine will provide a comprehensive 19 miles per gallon. This is the advantage of a mile per gallon (MPG), ford F - 150-6 cylinders, turbocharged engine.
A day later, the ford focus and the officials are trying to transfer stress is that buyers in the truck's ability, not just fuel economy, even if the range is very important. The F - 150 is more powerful than the new gm, they said.
GM officials touting the advantages of their truck, when it comes to the total cost of ownership.
Fuel economy has been ford's phone card, because Alan Mulally, the chief executive, Alan Mulally arrived in 2006. The company's strategy is to revolve around improve fuel efficiency, by reducing the weight of the vehicle and deployment, called it a turbocharged EcoBoost technology in its lineup.
Ford expects its F - 150 in the future, because of the next year, up to one 5, partly through the use of more lightweight materials to improve fuel economy.
In march, sold by ford F - series pickups, including the F - 150, up 16.3% from a year earlier, 67513 from a year ago. GM Silverado trucks and sierra leone, grew by 6%, sales of 53378.
 



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