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News ratings plummet with time change, longer days

Although a new Pope, ABC, CBS and NBC nightly news choice is a busy week overall, 11% less than a week before the audience - look out the window found the main reason.
Simple actions are costly daylight savings time, the clock radio, almost an hour for hour, turn from darkness to light, happens to be hours, they are in most regions of the country.
This is not just a phenomenon of the week. The news broadcast will have to face a much smaller audience back in the autumn, until the clock.
"It is a large proportion of people watch the news, because they watch the news," said Andrew Tyndall, news. "They are looking at it, is because they want to go home."
Two NBC's "nightly news" and "ABC's" world news "lost 1 million audience, from a thoughtful one week, Nielsen said. "CBS evening news", lost 600000. This is a total of 2.6 million, or to the NBC sitcom "community," a little more than last week.
Although the situation is unusual, and every news broadcast has lost more viewers, in comparison, a week of week between 2012 and 2011 than they are.
"This is a predictable cycle, part of a year, so we know in ratings fell slightly, when people enjoy longer daylight, said:" Patrick Burkey, executive producer of the "evening news". "We are close to the radio, with the same tasks every day, no matter when the sun goes down."
"Evening news" last week an average of 8.1 million viewers (5.4, 11). ABC is $7.2 million (4.9, 10) and CBS 6.4 million audience (4.3).
The prime time of last week, an estimated 104000 people watch Sean callow Catherine Judy put forward by the west in the finale of "17th single season." This is last year's season finale of viewers, a larger increase, 18 to 49 years old, the ABC think the most important thing is more than 13% of its advertisers.
At the same time, the third season of PBS "downton Abbey," end of last month, the most watched drama public broadcaster in all the time.
CBS to an average of 8.6 million viewers in prime time (5.5 rating, and 9) won a week. Fox has 6 million viewers (3.6), ABC has 5.8 million (3.8), NBC has a $3.8 million (2.5 4), 1190000 ion the CW TV 1.15 million (including 0.8, 1)
In Spanish network, this view has led to 33000 viewers (1.8, 3), the average Telemundo television has a $1.3 million (0.7, 1), UniMas (0.3, 0) in 480000, 190000 and Aztec ESTRELLA 90000 (both 0.1, 0)
Rating point represents 1147000 households, or 1%, an estimated 114.7 million television households across the country. The proportion of share is in the use of television to a given program.
Week, March 11-17, the top 10, according to their network and viewerships: "the big bang theory," CBS, "the interests of the people," CBS, 15.9 million, 14.34 million (Wednesday) "American idol", fox (13.44 million), "NCIS, CBS," 13.18 million, "two and a half men," CBS, 12.18 million, "NCIS: Los Angeles," CBS, 11.95 million, "American idol" (Thursday), fox, 119300 yuan; Primary school, "CBS, 11.33 million;" The bible "of history, 10.87 million," the walking dead ", AMC, 1.084 billion yuan.


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