According to Michael moss, Pulitzer prize winning journalist and writer's new book salt sugar hair: how in the food industry giants hook we know, senior management personnel of the main food monster - kraft (KRFT), general mills (GIS) and nestle - for many years, add to their grain, sugar, salt and fat, soup, ketchup and other food hundreds of millions of personal health risk. But the pursuit of greater profits and greater consumer market share, forcing the food processing industry to eat those very dangerous and turned a blind eye to the consequences.
Moss book reveal food industry internal working principle and details, how will the food giant spending millions of dollars, so that the food we eat more easy to let a person become addicted. Read his book moss, lasted four years to write the report, another Cheez it again cookies or Lunchable, may never don't want to consumption.
In the food industry giants cheat consumers how to do? Moss gives several examples:
"Cargill, scientists are changing the physical shape of salt, shattered into fine powder, faster, more difficult to dozens of taste buds, improve the company called" out fragrance. "
"In the nestle scientists are tinkering with the distribution and the shape of the fat ball, affect the absorption rate, because it is famous in the industry, its taste."
"In order to ensure that create a new soda water, the desire of the high demand on the regression analysis of mathematical and complicated chart drawing the personage inside course of study called" happy point ", or the moon will send consumers in the precise amount of sugar or fat."
Moss said his writing outline the food companies to know, salt, sugar and fat "is their support, their holy grail." These companies employ scientists ", they specialized in sensory "and industry" in an orderly way research staff and control the use of salt, sugar and fat.
Although consumers may think that food companies by providing "low fat" or "low sodium" project, it is not the actual situation, trying to help their waistline. The company will add additional sugar "low fat" products and "low sodium salt" products are high amount of sugar and fat.
Processed foods ", let a person feel hunger, "said holmes. "Processed food to help promote excessive consumption. Salt, sugar and fat processing food foundation."
The obesity rate rise is a global problem. In the United States alone, two-thirds of adults are obese or overweight. The center for disease control bureau estimated that by 2030, nearly half of American adults are obese. In the six American children obesity.



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