Fashion retailers Hennes&Mauritz AB accused of high cost, the development of a new brand and influence, and further quarter profit fell 1%, in a Swedish krona. Fall, broke the continuous third quarter earnings for H&M, specialized provides stylish fashion series at low prices. In the quarter net profit for 529 million kronor ($82.5 billion), lower than the same period last year 5.36 billion Swedish krona, headquartered in Stockholm company said on Wednesday. Sales rose 5%, to 3.79 trillion Swedish krona, from 2011 in the fourth quarter of 36.2 billion Swedish krona. H&M says 2012 open 304 new stores in the world, it plans to increase this year 325, with the fastest speed and expansion in China and the United States The CEO Carl - John Mr Persson said, long-term investment areas, including online shopping and the upcoming release of a new brand, and other stories, weighing results in a certain range. "These long-term equity investment cost increase, in the very great degree has not produce any income, Mr Persson said." "But, we think that the investment is necessary, wise, because their goal is to make sure that future expansion and profit, so as to further strengthen the position of H&M." H&M's main rival, the boss massimo Dutti and Zara is Spanish Inditex group. Founded in 1947, H&M in global and countries more than 2800 shop. Other brands of Monki, ferial and Cheap Monday price high COS and urban fashion brand.


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