Hanoi Nghiem jade jade sling thirsty Vietnamese coffee twenty years of colonial style villa and peeling shutter, she and her customer is too worry, the upcoming American giant starbucks to change its traditional coffee stand the test of time.
Starbucks announced Thursday that, it will be the first to open a cafe in Vietnam in ho chi minh city early next month, in order to enlarge the strategy in Asia, and plans to add more shops across the country part.
However, starbucks, recently has entered and other Asian markets, based in Seattle, compared the companies are faced with a unique scene in Vietnam, frenchy coffee culture, supreme two local chain established family business as the outdoor teahouse everywhere noodle shop.
"Our price is Vietnamese average affordable," cui said, in the afternoon in her family business cafe in the capital Hanoi, pause for a moment is good. "" expensive coffee is only for the children's government officials, there are still a lot of money. "
Courage robusta beans, Vietnamese coffee, caffeine is equipped with a greater impact than the European style of Italian coffee, it is by the declining arabica. It has a slightly bitter taste, usually offset the sweetened condensed milk make visitors eyes.
When music Trung nguyen group has 55 cafe, in Vietnam RuanWu, saying, he welcomed the starbucks does not think the United States the new threat.
"I can imagine to starbucks cafe open to one hundred in Vietnam in the next 10 years," WuShui. "But so low per capita GDP in the country, different flavors of coffee, truly accept starbucks?"
Unlike China, tea caffeinated drinks first choice, Vietnamese coffee culture inherited the French settlers in the 19th century. Vietnam is the world's second only to Brazil's second largest coffee exporter. According to the government's coffee production for 1.73 million tons, export value of $37 billion last year.
Starbucks has throughout asia-pacific 11 countries more than 3300 stores and into Vietnam marks the latest salvo activities, to attract Asian emerging middle class, even though the United States economic stagnation.
, starbucks Asia Pacific WangJinLong President, said the company plans to expand in Vietnam, the way to celebrate the country's "coffee culture and heritage.
"We look forward to growing, Vietnam has vigor of the coffee industry, in the communities where we work a positive impact," he said, through the E-mail sent to ap comments.
Vietnam's economic slowdown, recently, because a part of the banking sector, but starbucks high-grade brand will appeal the growth of the middle class, Vietnam said Anthony Ames, managing partner in Stanton Ames strategy consultant in Singapore, which suggest international food and beverage companies on the Asian market.
"I don't believe this is a huge obstacle, starbucks in Vietnam," he said by telephone. "Starbucks is a real coffee, it is a food service concept.
Vietnam has a population of more than 60% were born after the Vietnam war ended in 1975, and have a strong demand of youth between in Hanoi and ho chi minh city for brand clothing and accessories, no problem, the label is often fake, the average annual income of $1500.
Other international food chain in Vietnam has opened a store, in recent years, including China's coffee chain cayley let coffee international, headquarters is located in California's coffee and tea, and the American fast food chain KFC and Burger King (Burger King). Nestle instant coffee - design, so as to adapt to Vietnam's palette - exported to Vietnam supermarket.
But starbucks will offend some potential customers, if it isn't in the menu, including Vietnam drip coffee, Ames said. Said: "your grandfather in and young relative - he may not want to drink cafe latte macchiato or," he said.
Have received starbucks announced that it is in Vietnam in the local blogs and state control of the media not in a big way, but there are also some guess, this company will be how to competition Trung nguyen coffee and highland coffee, due to the development of independent brands, starbucks as inspiration.
At the same time, Nghiem jade jade, or dive the old tile floor, her cafe, steaming hot coffee, fresh reach our customers to order more.
15000 YueDun (75 cents), each cup on a recent Sunday afternoon, she said, cigarette smoke curled toward the ceiling. 1000 condensed milk.
Cui family has been in business since the 1980 s, look at this green leaves near - called "Internet bar street" some locals - welcome limousine, sushi bars and high-grade clothing boutique.
Regular customers, electronic products salesman THANH east said, he is eager to see, if the starbucks coffee is really different fusion, he has a drink, because he was ten years old Vietnam.
"Vietnam young people welcome starbucks, once they've gotten used to it, the east, 30 years old, said:" he hunched, a silver laptop computer.




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