The European discovery of less reason, pop open a bottle of champagne, and years of economic problems and high unemployment rate in the juice taste good things. However, the latest industry data display, sales may be in decline, in Europe and other markets, especially Japan and the United States, is to develop a taste of a glass of champagne.
What is certain is the bad news vineyard, France - champagne biggest market - drink less. Champagne, for the country's sales fell 4.9%, 5%, and in other parts of the 27 eu nations, compared with the same period in 2011, in 2012 the first nine months, according to the national association of growers and producers CIVC, wine.
19 months of unemployment rising fear deepening, the worst is still not arrived, in France have taken their toll - nearly 10 French worry about the future of their country, according to a recent survey of public opinion.
"The French said:" the nature of the pessimist, Antoine Chiquet, his family has been to produce three generations and wine and champagne. "We have a tough election, our national economy is the foundation of Europe is questioned.
However, the country CIVC - close enough according to the year, every man, woman and child more than the previous year, but reduce about 100000 bottles, three bottles of drink 175.7 million bottles of champagne, 2011 from November 1, 2012 to October 31,. In contrast, the United States is about 1.5 per bottle drink plenty of foaming wine in 2010, headquartered in the California wine association offers the latest figures.
However, although the French and European news is bad, CIVC data display, export sales rose 3% in the first three quarters of this year. Top markets including the United States, Japan and to a lesser extent, China. There are 19.4 million bottles of champagne to the United States and 7.9 million in Japan - only two European country, other than the top seven export market.
Multiple aorto arteritis end party, headquartered in Tokyo sommeliers, said champagne and sparkling wines consumption climbing, in Japan's overall wine 2000 peak demand. According to the number of French champagne consumption is only nearly 7% last year.
"Personal and restaurants are take the champagne and the individuality, including those from small manufacturers, but tastes good," he said.
Lower prices is another reason. A bottle of moet &chandon 5000 yen (sixty dollars) or more Japanese time has gone. These days, you can get the real champagne low to 2000 yen ($25).
Of course, for those who are rich taste and budget to match is still expensive champagne, price is ten times, end party, who works in the business of republic, Internet retailers and responsible for wine.
Beer is still many "no.1 choice drinks", but the young man and women like champagne, end party said.
"It bubbles - brilliant feeling," he said in a telephone interview. "We opened a bottle of champagne, exciting things."
China is becoming a potentially powerful market a fragrance, although the Numbers are still small. In 2011, the latest figures, 19th position a export market champagne. Obviously, it is because the consumer is not discrimination about accurate origin. According to the European Union's decision, and only in a particular region in France northeast of foaming wine name of champagne. The United States makes some exceptions, as long as the label is clear.
"People enjoy" prosperity "instant open foaming wine. Interesting. It provides a more festive atmosphere and it tastes good," said, "said YuMing, a 29 - year - old who business bars in Beijing's sanlitun nightlife area, until 2010. He added that in China, "people are calling for all sparkling wine champagne. They don't care about where it is, or fermentation in the bottle.
In the sales manager's BHG supermarket in a luxury shopping mall in Beijing confirmed that champagne budget is mainly out of the range in China, said most of the customer's chic store will instead of foaming wine: "in the most expensive champagne is 7800 yuan (us $1250) in my shop, but the most expensive sparkling wine is a bottle of only 268 yuan ($43)," the manager said, who gave his name, hou.
Chiquet Chiquet Gaston annual production of about 200000 bottle, the label, said France and Europe generally champagne will still be the most important market. But, for these Numbers climbed again "we must a renewed optimism."
"Champagne is still a big event to celebrate life, beverages, said:" Chiquet. "Happy sales, in the end, the French, relying on traditional. However, we won't catch. Unfortunately, lost lost."




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