This web site is called MEL, this means that in the Persian feelings, and implement the national broadcasting company IRIB (islamic republic of Iran broadcasting).
Iran has a popular local video channel Aparat, this is by the same Cloob behind Iran social network of the company.
Operation by Google, YouTube, was blocked in the country since 2009, many iranians still can access it.
They use virtual private network and virtual private networks (VPNs), banned in the country, but also is not rare - let users around the filter.
Online video is very popular, in Iran, but low Internet speed - usually less than 1 MBPS (mbit per second) - flow a lot of problem, the reporter of Shaygan adel from BBC Persian service.
"With such speed, flow of good quality and smooth video is almost impossible. In this case, the download is a more reliable choice," he said.
"In addition to know how to avoid in the Internet to be bureau imposed restrictions, people also know how to download content from YouTube."
Although there is no data, but can use MEL, Aparat, already have one or two years, in Iran is 13 of the most popular web site, according to the website statistics provider Alexa.
Aparat headquartered in Iran, abide by the local law, its content including electronic company, LG international sponsors.
The YouTube re-elected President mahmoud ahmadinejad in 2009 after a formal review, in the national protests against the election fraud charges.
The owner of the YouTube Google refused to comment on the MEL launch.




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